3 Ways Wrike’s Marketing and Design Teams Use Wrike to Work Together

1. Feature: Request forms

Result: Streamlined task setup

Wrike’s customizable request forms are designed to enable efficiency using structured communication. Here’s how it works at Wrike: the design team created a request form that would provide the information they need to complete every request. Then, the marketer that needs an asset created or edited simply fills in the design request form. When they click submit, it automatically sets up a task, initiates dependencies, stores critical details, and helps tasks move faster and more efficiently to completion. 

Gone are the days of confused designers or frustrated marketers — everyone stays on the same page, no matter how complicated the task or project might be. 

2. Feature: Proofing and approvals

Result: Accelerated task completion

The design process is iterative and involves several rounds of edits before reaching the final version. In the past, that meant long email threads with confusing layers of edits. But Wrike's proofing and approval feature has been a game changer in streamlining this process. 

This feature enables team members to give real-time feedback, make precise edits directly on the design drafts, and provide approval. Seriously, you just click on the document where you need an edit to be made, type in your comment, and hit send — and off it goes, directly to the person who can implement the feedback! This instant collaboration speeds up the approval time, reduces rework, and prevents essential feedback from being lost in long email threads. 

And if your task hasn’t been accepted after a few days, Wrike’s automation bot will remind you — and it will also remind designers of tasks that haven’t yet been started. That automation magic ensures we meet all our deadlines. 

3. Feature: Custom item types 

Result: Increased innovation in brainstorming

Every quarter, our teams get together for brainstorming sessions to generate creative ideas for new banners, landing pages, and other assets. Curious about what we use for such a collaborative task? Wrike’s custom item types. They perfectly allow us to collect ideas, divide them into categories, and push them through Wrike’s custom workflows. Then we use our Board view to track our design experiments while keeping everyone in the loop about the tasks’ progress with a transparent and inclusive atmosphere. 

Wrike support from start to finish

What stands out in the collaboration between our marketing and design teams using Wrike is just how well the tool fulfills the needs of different stages in task execution — from the task’s initial setup using request forms, to real-time proofing and approval, to the tracking of ideas throughout their journey between two teams. 

Working together in such a visual, transparent, and intuitive platform brings the teams closer, creating a genuinely harmonious working environment. And we’re happy to report that that combination of structured workflow management and flexible custom workflows results in stronger team coherence and more effective project executions. 

Wrike has proven that even with teams working on different lenses of a project, efficient collaboration doesn’t have to be a challenge. Are you ready to bring your teams together as one? Start your Wrike free trial today.