Working for PMI since 2007, Brian brings more than 18 years of his product management, marketing and consulting experience to this global organization. Together with his team, Brian is focused on the ongoing engagement of PMI members, certification holders and volunteers, and leads a number of PMI's fundamental programs. As a person who constantly interacts
Making decisions can be tough when you are aiming to do the right thing and make ethical choices in the face of complicated issues. Even though it’s challenging, being an ethical leader is crucial to having a fair and functional business. In this beginner’s guide to ethical leadership, we’ll discuss the primary theories and why
The customer churn rate is huge after a single negative experience with a company — more than half of customers won’t return. Reasons for customer churn vary, but the problem stays the same: Companies must determine why customers are leaving, as well as ways to reduce customer churn. Check out this webinar for more information.
Improve your team's collaboration, enhance work visibility, and so much more.
The signs of unengaged employees can be a gradual, subtle process and cost billions of dollars a year in lost profits and wasted resources. Read our list to discover the hidden costs of unengaged employees and how they can directly affect your bottom line.
Navigating the highly competitive job market can be brutal. In a recent Jobvite survey, nearly three in four respondents said they believe finding a job has become much harder following the pandemic. It’s clearer now more than ever how important it is for your resume to stand out. In fact, nearly 24% of hiring managers spend
What makes a team effective? A few years back, that was the question plaguing Google’s leadership. When they set out to find the answer, they conducted over 200 interviews, examined 250 different attributes, and studied over 180 Google teams. But they only came up with a few answers. The first variable they identified was psychological safety. According
Summer no longer carries the same meaning once you pass childhood. Before, summer meant school's out, movie dates, picnics, and warm nights. Now, summer only means that it's going to be hotter in the office. It's not easy to stay productive when the sun is tempting you to skip work and go outside — but it
For some employees, returning to work feels like an important step toward regaining pre-pandemic normality. However, for others, returning to the office after an extremely stressful and/or traumatic 18 months will be daunting. While employers can’t turn back the clock for their employees, they can and should offer options, strategies, and benefits that will aid
Employee churn has consequences beyond simply that of talent departure. Besides the actual cost of employee turnover, churn among your staff can lead to a decline in employee morale and a toxic workplace. Here’s what’s causing you to lose employees and what you can do to stop it.
The crowdfunding landscape has gotten pretty, well, crowded. It's not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they've got dozens of platforms to choose from. How can you tell which one suits your project best? We've broken down the best crowdfunding sites by industry and project type, and collected
Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from
Some people compare sales operations teams to a car's engine. Although not seen by drivers, it's working away under the hood, powering the car to get from point A to point B. In the same way, sales operations teams are the people making sure the sales force is always moving forward successfully. They are responsible
Wrike's CEO Andrew Filev recently appeared on TechEmergence to share his ideas about practical applications for machine learning in startups. As Andrew explains, machine learning and Artificial Intelligence have the power to help businesses identify patterns and use them to improve their marketing efforts. In the podcast, Andrew shares his thoughts on: Machine learning as a tool
Which just brings up the question: what skills do you feature in your resume for maximum results? And what do you leave out? The infographic below lists five universally desired career skills and how you should place them in your resume. Good luck with the job search!
CMOs are under tremendous pressure to deliver, and the challenge is proving difficult to face. According to The Wall Street Journal, average CMO tenure is currently just 42 months — down a full six months over the last two years. In the UK, the average tenure of CMOs is only 18 months. It's by far the shortest in the C-suite: CEOs average 7.2 years, for example, and CFOs 5.7 years.
The great ‘remote work experiment’ proved to organizations that productivity from home is possible. More than that, many leaders were pleasantly surprised at how well their business and workforce adapted to remote work. However, now that we're in full swing as far as remote work goes, it's time for another shift. This time, the focus is
Today, more and more companies manage their projects across multiple locations, taking advantage of new technologies and global talent to take their projects to the next level. But while remote teams enjoy many advantages, one of the central challenges they face is that of communication. Co-located team members have many opportunities to interact, whether it's
What makes companies successful? There are a myriad of factors for fast and sustainable business development, including building a powerful brand, forging strong partnerships, and having a flexible management system in place. But having a single, clear business goal is arguably one of the most important elements for success. A focused goal makes your team more