7 Secrets of the Best Marketing Operations Teams
By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,
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Anatomy of the Perfect Blog Post (Infographic)
Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much
Marketing Operations: A Primer on the Fastest Growing Role in Business
For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance. And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of
11 "Internet of Things" Startups to Watch (Infographic)
It's poised to become the largest device market in the world. One research group estimates that by 2019, it will be more than double the size of the smartphone, PC, tablet, connected car, and wearable markets combined. Samsung even pledged a funding pool of more than $100 million for startups that want to help build the
How to Automate Marketing Project Creation with Duplication
It's Friday afternoon and a new project has just landed in your lap: a new banner for SXSW must be submitted by Tuesday, and yet you're still dealing with your backlog of work from this week. To get the banner done quickly, you'll probably have to copy and paste all the information from the tasks
Marketing Agencies: Are You Showing Your Clients the Love?
True story: my colleague was preparing a launch video for one of Silicon Valley's tech giants, and when they were 90% done, their project manager finally showed the clients the almost-complete version of the final deliverable. The clients said they hated it. It wasn't what they wanted. Change it or else. The marketing management was a
65 Essential Tools for Digital Marketers
Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start? Take a look at our list
The Ultimate Creative Process Checklist
Creativity is no mystery, rather it is a series of stages. This ultimate creative process checklist is a step-by-step procedure for engaging in creative work. And is based on the 4 stages of the creative process outlined by English social psychologist Graham Wallas, namely: preparation, incubation, illumination, & verification.
10 Skills Required for Great Digital Marketers (Infographic)
"Great men are not born great, they grow great." —Mario Puzo, The Godfather Being a great digital marketer is partially intuition and the ability to speak the language of your audience; but a larger part is continually studying and learning new skills to make sure your marketing team is evolving at an equal pace with the
How Marketing Agencies Use Timesheet Apps to Measure Project Profitability
When a business works on multiple accounts or projects, being able to time track is key for profitability. An employee timesheet app can make your team more efficient and productive. Find out why with Wrike.
Why You Need a Marketing Workflow (Infographic)
Marketing teams have to be adaptable: they're constantly adjusting to new clients, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work feels out of control simply by nature. Work processes get a bad rap. It's true that a flawed workflow can mire your team in
Wrike as Marketing Project Management Software
We prepared a video in which our users, Philip and Laura, tell you how Wrike helps them with their marketing project management. Additionally, you will learn how to: create tasks attach files to tasks set the due date of tasks add folders organize tasks in folders delegate tasks to your associates give the responsible party 24/7 access to tasks be notified about changes
14 Essential Books for Content Marketers
Whether you’re just starting out in content marketing, or you're a veteran looking for a few new tricks, add these 14 titles to your bookshelf for a shot of inspiration, a review of the fundamentals or some information on marketing tools to add to your arsenal. Content Marketing Basics 1. Epic Content Marketing: How to Tell a Different
