Google for Work Q&A: FootSteps Marketing
FootSteps Marketing — a digital marketing agency that specializes in providing websites and services to retailers in the hardware, outdoor, or archery industries — took time to share their experience using the integrations between Wrike and Google for Work. Their main focus as a company is partnering with larger organizations to provide affordable marketing solutions for
Why Your Marketing and Creative Teams Can't Get Along (Infographic)
Marketers: Do you bang your head against the wall after receiving yet another "final” design that completely disregards the creative brief and your feedback on previous iterations? Designers: Have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or stretch the original scope of the project? Marketing and creative teams must work
Try Wrike Free for 14 Days!
Improve your team's collaboration, enhance work visibility, and so much more.
3 Questions to Make Your Marketing Technology Stack Even More Powerful
Marketing technologies can be powerful assets, helping you automate routine tasks, improve customer engagement, and coordinate and collaborate with your team. But you only reap the full benefits when your tools work together, fitting naturally into your established processes and tangibly moving the needle when it comes to converting customers. Just because a tool seems
7 Eye-Opening Tips to Stay on Top of Your Marketing Projects
Are you tired of having your project information spread out in disconnected files, e-mails and papers around you? Do you feel you are constantly missing something important? Do you believe you and your team can collaborate more productively? "Before Wrike, I had everything written down on multiple sheets of paper. At the end of every week,
How to Find the Details You Need for a Buyer Persona that Converts
If the marketing field has a golden rule, it’s this: know your customers. And not just in a vague, “females, 18-29 years old” way. You need to know what kind of job your customers have, what their goals are, the daily challenges they’re facing, what they find funny and frustrating — all the details necessary
Origin of the #Hashtag in Social Media (Infographic)
There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it
3 Ways the Globalization of Services Will Affect Agencies in 2020
With traditional trade and finance flatlining in the 21st century, digital transformation has become one of the most invaluable methods for the growth of companies worldwide. We cover three significant ways globalization of services will impact any industry and how your company can get ready for 2020’s globalization trends.
7 Resolutions All Marketers Should Make for a Successful 2017
Time moves fast—but the marketing industry moves even faster. Changing customer needs, new campaign management tools and technologies, and emerging trends make it difficult to keep up and continue serving up fresh campaigns. Now that 2017 is here, it’s time for marketers everywhere to review their strategies and make some new resolutions. What should you focus
Top 3 Takeaways from the Marketo Marketing Nation Summit 2016
It's the tail-end of the Marketo Marketing Nation Summit 2016 and despite the 90-degree Las Vegas heat, this year's Marketo summit has brought together some 5,000 marketers and thought leaders from around the world to discuss best practices and learn about marketing trends in over 100 sessions and networking events. Some of the information gained was too valuable NOT to share, so we figured we ought to blog about it. Here are our top 3 takeaways from the 2016 Marketo conference.
New Report Released: How Marketers Get Things Done: The State of Agile Marketing in 2016
The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes
State of Marketing Operations and MarTech in 2015
The marketing technology and marketing operations landscapes are shifting rapidly, as marketing departments adapt to an increasingly digital world and tech-savvy consumers. Find out the current trends, strategies, and common practices for many marketing ops and martech professionals with this collection of current statistics, to help you build your martech stack. 1. Marketing Operations Statistics 64% of
Your Guide to Top MarTech Conferences in 2015-2016
Conferences are perfect opportunities to make networking connections, stay abreast of industry news and trends, and learn new tips and best practices to apply to your business. If you're looking at your calendar to plan which events and conferences you'll attend in the upcoming year, here are 11 top martech and adtech conferences to consider
Why Social Media is a Top Priority for CMOs in 2015 (Infographic)
It's no secret that social media has permanently altered the marketing landscape. But eight years after Facebook opened its doors to businesses, many marketers are still trying to perfect their strategies and learn how to expertly navigate both emerging and established networks. According to a recent survey, this isn't likely to change in the coming
6 Top Marketing Trends for 2015 (Infographic)
2015 is upon us! (Can you believe it?) Time moves fast, but the marketing industry moves even faster. Alongside constantly changing customer needs, marketing teams have to cope with new technologies and trends popping up every day, or risk being left behind. In our latest infographic, we’ve compiled six top trends that all marketers should watch
Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?
With 2015 just around the corner, more and more companies are releasing their views on top marketing trends that will come to light in the new year. But with all of these separate articles, we're interested in gathering a consensus. Which trends are going to have the biggest impact? What marketing technology innovations may be coming