Improve your team's collaboration, enhance work visibility, and so much more.
The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
One of the most effective ways to attract new leads and build brand awareness is through content marketing. Developing and publishing content on a regular basis is very important to ensure that you get the most out of your efforts. Depending on the size and nature of your team, the best way to manage your
Social media management is the process of planning, creating, publishing, and monitoring content on one or more social media platforms. Social media management is quite complex, often involving multiple strategies and channels. In addition to learning the basic best practices, social media managers must also stay up to date with trends, continuously monitor reports for
Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a
With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw people to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual can annoy viewers (at best) and
Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform
