10 Free Online Training Resources for Adobe Creative Cloud
Whether you’re a novice designer or have years of experience under your belt, there’s always new shortcuts, features, and techniques to learn — especially when it comes to complex software like Adobe Creative Cloud. Sharpen your existing skills or learn the ins and outs of Photoshop, Illustrator, InDesign, Premiere, and the rest of Adobe’s suite
Stressed Out Creative Teams Can Find Help from Automation
In order to remain competitive, creatives must either create more or more effective content. We surveyed more than 1,500 creative managers and individual contributors, both agency and in-house, to better understand the current state of creative teams and investigate their key challenges.
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The Definitive Guide to Multi-Channel Marketing
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
How Aerotek’s Marketing Team Accelerates Planning Cycles by 1.5 Weeks
We recently caught up with Matt Andrews from Aerotek, a leading recruiting and staffing firm, to learn how his team has streamlined marketing requests, shortened planning cycles, cut email by 90%, and much more.
Elements of a Standout Social Media Template
You can find no shortage of social media templates online, but very few offer the flexibility and ease of use needed to keep pace with an evolving social strategy. We’ve isolated the crucial elements of a standout social media plan template to help you build a lasting presence across multiple channels.
Join the Agile Marketing Revolution! (Infographic)
Is your team a lean, mean, Agile marketing machine? In today’s digital age, responsiveness and adaptability are essential for creative teams. Join your marketing comrades and take up the Agile cause! Revolutionize the way you build campaigns, capitalize on the latest trends, and capture your audience’s attention by following this Agile Marketing Manifesto. Check out the
How to Plan a YouTube Marketing Strategy
There are 2.3 billion YouTube users worldwide, and the platform’s popularity has continued to increase significantly in the past few years. This, combined with the fact that the site is the fourth most visited on the internet, only proves just how much incredible marketing potential YouTube has. Most social media marketers don't spend enough time on
How to Find the Right Marketing Agency for Your Business
As an entrepreneur, you pour your heart and soul into your business and do everything you can to help it grow. Building your product, team, service models and customer base takes all your focus, and it can be difficult to know what to prioritize. But whether you’re a brand new startup or an established business,
10 Elements of a Successful Content Marketing "Engine" (Infographic)
Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas
25 Top Collaboration Tools to Power Your Marketing Team
Marketing teams are constantly evaluating and adapting—which can make managing campaigns and working together hectic and haphazard. Tight deadlines, tighter budgets, and higher expectations means marketers are always on the hunt for new technologies to help them streamline and scale their efforts. The problem is, there are literally thousands of creative collaboration tools designed to help
Top 20 Marketing Podcasts for 2021
Marketing podcasts are the number one source of continuing education for marketing managers, directors, and executives. Keeping up with the latest industry trends and news can be challenging when you’re doing it alone. But when you tap into the community created by top marketing podcasts, you suddenly have everything you need at your fingertips. Take
