inDrive is a global mobility and urban services platform and one of the world’s fastest-growing ride-hailing services. Now the second most-downloaded mobility app in the world, it operates in 47 countries with 2,700 employees.
Managing all of these locations requires a powerful work management platform, which is why inDrive uses Wrike to scale its work across the business, forecast resources accurately, and eliminate duplicate or redundant work.
While Wrike has been adopted by almost every department, it’s inDrive’s marketing teams who have really transformed the way they work with the platform.
We sat down with Mikhail Naliukhin, Account Director; Dmitriy Okhlopkov, Head of Operation CIS; and Lena Ivanova, Creative Lab Coordinator, to get a better understanding of how they use Wrike on a day-to-day basis.
Q. Tell us about your department and the role it plays in your company.
A. We handle every type of marketing and communications-related topic for the global brand, including creative projects, design tasks, and localization initiatives,” says Naliukhin. “We have a creative team of more than 80 people, including project managers, design team copywriters, and localization managers.”
Q. Can you describe your processes before you used Wrike?
A. “We have a lot of asset and localization requests, and the process for delegation prior to Wrike was too manual to accommodate demand,” says Ivanova. “There were times when we had to ask each person about their capacity at the moment to determine who could take on a project.”
Q. What made you decide that you needed Wrike?
A. “About three years ago, we realized that we were running up against limitations with the disparate solutions we used to manage work,” says Naliukhin. “There comes a point in each company’s journey when spreadsheets and email don’t cut it any more. These tools aren’t suited to fully manage work and keep up with demand.
“Not only were our teams newly remote and global, our work was becoming much more complex. Global business means a lot is happening daily in different countries with rapid changes and projects coming in with tight deadlines. By using various solutions that weren’t integrated, it created disjointed workflows. We knew a single source of truth was needed across the organization to break down silos and bring all departments together, so we turned to Wrike. We found it to be the most intuitive and versatile solution, and it was comprehensive enough to help us scale properly and quickly.”
Q. How has Wrike changed the way you work?
A. “We used Wrike to design a custom workflow that organized requests, facilitated creative work, and accelerated project delivery,” says Ivanova. “It all starts with a request form — project managers receive the tasks, go through and add comments or ask for clarity, and may have briefing calls if needed. Then we use Blueprints to assign subtasks to the creative team.”
“Automation is a huge benefit, too,” Naliuhin points out. “For example, when we have to fulfill a lot of tasks for different countries and channels and create assets that draw on a variety of languages and cultural references, the process has to be quick and really effective. Previously that was a flow that nobody really controlled, but now it feels much more organized as Wrike helped us to automate all the processes.”
Q. What are the biggest benefits of Wrike for your teams?
A. “We work with people in many different time zones, but with Wrike we don’t need to wait for a call at night — we can just leave a comment and wait for them to be answered,” notes Okhlopkov. “Wrike really helped us with this, so now we have two to three times less emails and meetings.”
“Wrike makes our work and day-to-day life much easier,” says Naliuhin. “Our design team alone has been able to increase their productivity to a level that would have been impossible prior to streamlining our workflow.”
“Our Wrike workload tool is amazing,” agrees Ivanova. “It has helped us enormously, and I would say that this is the tool that really transformed the way we work.”
Interested in learning more about inDrive’s story? Read the full case study here.
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