10 Examples of Highly Effective Niche Marketing Strategies
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
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Problem-Solving Techniques and Tips (That Actually Work)
When faced with a doozy of a problem, where do you start? And what problem solving techniques can you use RIGHT NOW that can help you make good decisions? Today's post will give you tips and techniques for solving complex problems so you can untangle any complication like an expert.
What It Means to Be a Digital Project Manager
Today's most effective project managers are the ones who have moved their teams and processes online. Using online project management, collaboration software, and cloud file storage systems, work is getting done efficiently and with better results. These digital project managers are the new faces of project management, and if you are looking to dive into the field, you need to start preparing now.
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7 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x
Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
10 Free Brainstorming Apps and Tools to Spark Innovation
The key to brainstorming isn't just getting as many people as possible in a room so they can collaborate on the greatest ideas ever. It requires a bit more work to get the most out of your brainstorming session. Sometimes, the best brainstorming sessions are accompanied by a simple tool that allows you to record and visualize the progress of ideas. This allows your team to see the flow of ideas and gives more context around next steps.
Top Tips for Setting Team Stretch Goals
To achieve your biggest goals, gain or maintain industry leadership, or attract wide brand recognition, it may be necessary to set stretch goals. These are audacious, scary, and almost impossible goals that inspire your team to go beyond their normal abilities to create novel approaches and solutions. Stretch goals are aggressively ambitious and rarely achieved. When
Teamwork that's faster and smarter
How to Define Processes for Your Team (and Actually Get Things Done)
Here’s the thing about your processes: they shouldn't be "set and forget.” You need to be consistently evaluating them to identify what’s not working, and then use that information to build more ideal systems for your team.
Top Bookkeeping & Accounting Tips for Small Businesses
The majority of small business owners and start-up founders are on their toes almost every day. Though several activities stake their claim on your time, accounting and bookkeeping form a significant chunk of your workload. Whether you are documenting your monthly expenses, getting tax papers in order, or taking care of bills, organizing your accounting back-office