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Every month it seems like there are new marketing tools being introduced and new trends to stay on top of. But in the constant mad hunt for what's cool and trending (the legacy of all social media), marketers sometimes forget to revisit relevant lessons from classic marketing books. Below, we've put together a roundup of the last few marketing book reviews on the Wrike blog:
Improve your team's collaboration, enhance work visibility, and so much more.
What if there was a reporting option as powerful as a BI tool but more accessible to business users and already built into your collaborative work management software? Meet Wrike Analyze: advanced reports and analytics easily accessible within Wrike. Read to learn more of its features!
Halloween is coming, and being the project management geeks we are, we've got an idea for you: why not dress up like a character who represents your management style for the office party this year? Are you the Hero, always ready to come save the project? Or are you the Strategist, planning and tracking every move your
In the blink of an eye, Collaborate 2021 is over, and we’re reflecting on a dynamic event jam-packed with insightful keynotes, fascinating roundtable discussions, and engaging executive panels. We loved having you with us at the event, chatting with you at our virtual booths, and seeing your amazing selfies. Day two proved to be an exciting
Good sponsorship is the #1 driver of project success.[1] Yet fewer than 2 in 3 projects have actively engaged project sponsors.[2] With fewer than 40% of all projects successfully being completed on time, within budget, and to specification/requirements,[3] good project sponsors are needed more than ever. How to Get Effective Project Sponsor Support 1. Make sure project sponsors
Change is swift. And technology has truly disrupted how we work. At the risk of massive generalization, we've condensed the various ways work has changed and discovered ten succinct work rules which should aid anyone trying to navigate the modern workplace. Welcome to the 21st century!
For teams to work faster and deliver positive bottom-line results, two key conditions need to be met. First, teams need to be able to communicate asynchronously. Without an easy-to-use and mandated communication method, a team’s ability to collaborate effectively takes a hit. (One of the biggest productivity killers is time spent searching Slack, email, and
" series with it. The second reason is that this book is a perfect way to start your Enterprise 2.0 journey, as it explains the transformation of the business environment by Web 2.0 technologies in very plain terms. The main goal of “Wikinomics” is to draw your attention to the processes that take place and trends
The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and
At last, the big event is in full swing! We finally opened the virtual Collaborate doors today to thousands of work management enthusiasts for an exciting first day. We welcomed attendees to our digital conference platform, where they could join our mainstage sessions, visit virtual booths, hop into breakout sessions, attend tailored roundtable discussions, and of
If this sounds like the last event you managed, then I suggest you start stealing. We all know the greats do it: Good writers borrow, great writers steal. Good artists copy, great artists steal. It’s about time that event managers started stealing, too. So whom are you to steal from? Project managers, of course. Inside The Project
For some companies, bootstrapping is the first choice when it comes to expanding or innovating. Using funds from the firm's internal operations allows owners to retain their firm's equity while reinvesting profits into more profitable ventures. But you may be wondering, what is bootstrapping? In this article, we’ll help you better understand what the term bootstrapping
Today, no company can be immune to the current economic situation. So it is the time for many businesses to analyze their business model and risk profile. Economics experts join their voices stating that the best thing you can do to withstand the crisis is to improve your customer service and be attentive to customer needs.
PMI Global Congress, a large get-together of project management professionals from North America, will take place in Vancouver on Oct. 20-23. We are happy to announce that Andrew Filev, Wrike's CEO, is going to be one of the speakers at this event. His presentation is dedicated to the future of remote collaboration, how to manage remotely, the