The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.
Learn more about how Eyal's ideas became one of the most-read online marketing books. Keep reading for: a summary and book review of Hooked: How to Build Habit-Forming Products, and key takeaways from the best-seller.
This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.
The sad news of this week is that Dr. Stephen R. Covey, author of the productivity best-seller "7 Habits of Highly Effective People," passed away this Monday at the age of 79. The book that brought him global recognition was first published in 1989. No wonder that Forbes honored it as one of top 10
People often ask me to advise them on the best resources that will help them deepen their project management knowledge or start their own project management journey. One of Wrike’s clients recently asked me: “I’ve been given the green light to seek out any useful resources in the field of Project Management to further my
Have you ever noticed how a good laugh at work improves the mood and team spirit, boosts your energy, and defuses tension? According to our survey with 2,000+ respondents from different industries, a good mood helps 56.9% of employees to be more efficient. Last week marked the release of a whole book devoted to the
With so many productivity books around and so many authors proclaiming themselves productivity experts, it's rare to find a book that dishes out really useful advice and inspires you to change for the better. The book Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series) is a
We’ve collected seven of Taylor’s tips for project managers to give you a peek at what lies between the pages of Real Project Management: Challenge 1: Poor Communication Good communication has always been a sticking point for project managers, but it's getting even trickier to get right. Thanks to always-on technology and social media, an endless stream
Wrike’s project management software works in any popular web browser, be it Internet Explorer, Firefox, Chrome or Safari. But just as the engine from a Fiat can slow down a Ferrari, the older versions of these browsers rob Wrike of its natural power. That’s why, in case you prefer Internet Explorer, we recommend you use
, a recognized technology expert, about his book, “The Next Wave of Technologies." However rapid technology development is, Phil does a great job in keeping up with its pace and considering all the latest trends in his works. In his third book, which was published a couple of months ago, Phil took a look at
When you run a project, there are a lot of components that need to be managed together: information, people, time, as well as specific challenges and threats. Speaking of threats – even if you’re a seasoned professional with extensive experience, you’re never immune to the smaller or bigger dangers of project failure. If you browse
You only have so many hours in the day, and precious few of them are your free time. So while you want to learn more about project management — either to pick up new skills or sharpen the ones you’ve already developed — you don’t have unlimited hours to read every book on the subject.
The voting for your favorite blogs about project management, innovation and 2.0 is finally over. I received over 230 votes, and it took quite a while to summarize the results. Now that the top 10 list of blogs for project management innovators is ready, I’m happy to share it with you. 1. PMPodcast 2. PM Student
In addition to learning from your own experience, it’s often useful to know how other professionals in your field coped with particular management questions and challenges. That’s when Quora, the popular Q&A service, comes in handy. From its massive knowledge base, we made a selection of threads with the most stirring and insightful discussions on project,
Whether you’re just starting out in content marketing, or you're a veteran looking for a few new tricks, add these 14 titles to your bookshelf for a shot of inspiration, a review of the fundamentals or some information on marketing tools to add to your arsenal. Content Marketing Basics 1. Epic Content Marketing: How to Tell a Different