Without creative thought, your team can become stagnant — and a company that isn't growing is dying. Over time, even the best people can lose their enthusiasm for finding new approaches. The status quo can feel like quicksand that pulls everyone in and holds them in stasis. With effort and planning, however, you can shape
Creativity is no mystery, rather it is a series of stages. This ultimate creative process checklist is a step-by-step procedure for engaging in creative work. And is based on the 4 stages of the creative process outlined by English social psychologist Graham Wallas, namely: preparation, incubation, illumination, & verification.
We talk a lot on the Wrike blog about businesses needing tools to get their act together. But it's not just construction companies, software development teams, and marketing agencies that have to organize their work to be efficient. There is also a large community of creatives using online project management software to coordinate their projects.
Marketers: Do you bang your head against the wall after receiving yet another "final” design that completely disregards the creative brief and your feedback on previous iterations? Designers: Have you ever strained a muscle rolling your eyes at marketers who leave vague feedback or stretch the original scope of the project? Marketing and creative teams must work
Creative teams are constantly under the gun to deliver compelling, innovative campaigns. And it's easy to buckle under that pressure when there's a lack of time and resources. As anxious as you might be to scale, here's why you might not be ready yet.