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Digital Marketing

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Marketing to Gen Z: The Complete Marketing Strategy Guide
Marketing 10 min read

Marketing to Gen Z: The Complete Marketing Strategy Guide

Marketing to Gen Z is very different from marketing to Millennials, Gen Xers, and Boomers. Learn more about Generation Z marketing with Wrike.

Marketing to Millennials: 8 Strategy Tips for Success
Marketing 10 min read

Marketing to Millennials: 8 Strategy Tips for Success

The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is

What It Means to Be a Digital Project Manager
Project Management 10 min read

What It Means to Be a Digital Project Manager

Today's most effective project managers are the ones who have moved their teams and processes online. Using online project management, collaboration software, and cloud file storage systems, work is getting done efficiently and with better results. These digital project managers are the new faces of project management, and if you are looking to dive into the field, you need to start preparing now.

How to Create an Omnichannel Marketing Strategy (Infographic)
Marketing 3 min read

How to Create an Omnichannel Marketing Strategy (Infographic)

Think about how many devices and platforms you use a day. Smartphones, laptops, tablets, social media apps, emails — the list goes on. And on each and every one of these platforms lies an opportunity for a marketing campaign to reach you — to speak to you in your language and find out what makes

A Complete Guide to Marketing Metrics
Marketing 10 min read

A Complete Guide to Marketing Metrics

Effective marketing means refining your marketing metrics. We explain the key marketing metrics to strengthen campaigns and reap a greater marketing ROI.

The Definitive Guide to Global Marketing Strategy
Marketing 10 min read

The Definitive Guide to Global Marketing Strategy

A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.

Ultimate Tips for Social Media Management in 2022
Marketing 10 min read

Ultimate Tips for Social Media Management in 2022

Social media management is the process of planning, creating, publishing, and monitoring content on one or more social media platforms. Social media management is quite complex, often involving multiple strategies and channels. In addition to learning the basic best practices, social media managers must also stay up to date with trends, continuously monitor reports for

Digital Marketing Strategy: Definition & 5 Great Examples
Marketing 10 min read

Digital Marketing Strategy: Definition & 5 Great Examples

Find out how to create a digital marketing strategy, template, or framework, as well as the main objective of different types of digital marketing.

How to Create the Ultimate Content Marketing Strategy
Marketing 10 min read

How to Create the Ultimate Content Marketing Strategy

What is a content marketing strategy? A content marketing strategy provides a detailed plan for creating, sharing, and tracking content.

The Complete Guide to Marketing Reporting
Marketing 10 min read

The Complete Guide to Marketing Reporting

What are marketing reports? Discover how to use marketing reporting to organize data for decision-making and help your team achieve its marketing goals.

The Ultimate Snapchat Campaign Management Guide (2022)
Marketing 10 min read

The Ultimate Snapchat Campaign Management Guide (2022)

Snapchat is one of the leading social platforms in the world. Learn how to use Snapchat marketing to grow your brand following, engagement, sales, and reach.

Advertising on TikTok: A Marketer's Guide
Marketing 10 min read

Advertising on TikTok: A Marketer's Guide

Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a

How to Develop an Influencer Marketing Strategy
Marketing 10 min read

How to Develop an Influencer Marketing Strategy

What is influencer marketing? Discover how an influencer marketing strategy can help drive brand awareness, boost conversions, and generate higher ROI.

Everything You Need for a Successful PR Campaign
Marketing 7 min read

Everything You Need for a Successful PR Campaign

Streamline your media contacts and consistently track campaign ROI by building and running successful PR campaigns. Learn more with Wrike.

Top Tips for Creating a Twitter Marketing Strategy
Marketing 10 min read

Top Tips for Creating a Twitter Marketing Strategy

Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform

Social Media Trends to Watch in 2022
Marketing 10 min read

Social Media Trends to Watch in 2022

Marketers and businesses can use social media trends to connect with their target audiences. Here are some current social media trends worth watching.

Digital Marketing Trends to Watch in 2022
Marketing 10 min read

Digital Marketing Trends to Watch in 2022

Marketing is constantly evolving. Here are some key digital marketing trends to adopt in the coming year, from live streaming to podcasts.

Everything You Need to Know About Video Marketing
Marketing 10 min read

Everything You Need to Know About Video Marketing

A video marketing strategy is critical for building connections with your audience while controlling the narrative around your business. Learn more here.

How to Track your Digital Channels with Digital Marketing KPIs
Project Management 10 min read

How to Track your Digital Channels with Digital Marketing KPIs

In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a

How to Improve Your Social Media Marketing Productivity
Marketing 5 min read

How to Improve Your Social Media Marketing Productivity

Social media marketing can be extremely time-consuming. Monitoring mentions, responding to comments, managing your engagement on multiple profiles and doing everything possible to ensure you get the best results from social media—it all adds up to a lot of time spent using and switching between different apps. A good social media management tool can save

Online Marketing 101 (Infographic)
Marketing 3 min read

Online Marketing 101 (Infographic)

“Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation,

Understanding Absolute Cell Reference: Using Excel for Budgets and Calculations
Project Management 3 min read

Understanding Absolute Cell Reference: Using Excel for Budgets and Calculations

Tasks like planning budgets or reviewing progress for a business initiative can go far more smoothly if you have a strong grounding in the basics of putting together a spreadsheet in Excel. One concept you'll have to understand is how to use cell references, including the difference between relative and absolute cell references.

The Beginner's Guide to Online Marketing (Free eBook)
Marketing 3 min read

The Beginner's Guide to Online Marketing (Free eBook)

In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,

4 Ways to Arm Your Team for Content Marketing Success
Marketing 3 min read

4 Ways to Arm Your Team for Content Marketing Success

The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and