It is crucial to plan ahead so you always have ideas at the ready. It's even better if you have finished and recyclable content pieces that can be published at a moment's notice. That's the purpose of this blog post: to walk you through a three-part process for planning out your content in advance of deadlines and sudden needs.
Even if writing isn’t exactly your forte, the ability to communicate clearly and persuasively is essential—both for your leadership skills, and your ability to develop a strong online presence for your brand. Imagine this: you’ve spent a good deal of time and money developing a beautifully designed, user-friendly website for your company, and you have high
Well then, how do social media gurus manage to be productive and get things done right on time? They have their own productivity tools and technique, as well as marketing terms and concepts, that help them stay efficient in this vibrant environment. The good news is that social media professionals don’t mind sharing their tips.
Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts
You've been working hard to fill your blog with unique and inspiring content, carefully choosing topics and polishing sentences. Now it's your moment of glory — and you've gotten hundreds or even thousands of comments, shares, and retweets! If you're at this point and you haven't started monetizing your blog with top affiliates programs, then
An increasing number of companies are heading back to the office and with the Next Normal taking shape, marketing leaders are re-evaluating their campaigns to complete the next phase of company growth. Digital channels will be key, as many organizations have upped their digital advertising spend — an amount that has spiraled up into the
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
You can find no shortage of social media templates online, but very few offer the flexibility and ease of use needed to keep pace with an evolving social strategy. We’ve isolated the crucial elements of a standout social media plan template to help you build a lasting presence across multiple channels.
There are 2.3 billion YouTube users worldwide, and the platform’s popularity has continued to increase significantly in the past few years. This, combined with the fact that the site is the fourth most visited on the internet, only proves just how much incredible marketing potential YouTube has. Most social media marketers don't spend enough time on
Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas