B2B vs. B2C Marketing: What is the Difference?
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)
In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts
5 Best Affiliate Programs for Bloggers
You've been working hard to fill your blog with unique and inspiring content, carefully choosing topics and polishing sentences. Now it's your moment of glory — and you've gotten hundreds or even thousands of comments, shares, and retweets! If you're at this point and you haven't started monetizing your blog with top affiliates programs, then
New eBook Highlights the CMO’s Strategy To 3x Your Digital Marketing Campaign Results
An increasing number of companies are heading back to the office and with the Next Normal taking shape, marketing leaders are re-evaluating their campaigns to complete the next phase of company growth. Digital channels will be key, as many organizations have upped their digital advertising spend — an amount that has spiraled up into the
The Definitive Guide to Multi-Channel Marketing
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
Elements of a Standout Social Media Template
You can find no shortage of social media templates online, but very few offer the flexibility and ease of use needed to keep pace with an evolving social strategy. We’ve isolated the crucial elements of a standout social media plan template to help you build a lasting presence across multiple channels.
How to Plan a YouTube Marketing Strategy
There are 2.3 billion YouTube users worldwide, and the platform’s popularity has continued to increase significantly in the past few years. This, combined with the fact that the site is the fourth most visited on the internet, only proves just how much incredible marketing potential YouTube has. Most social media marketers don't spend enough time on
10 Elements of a Successful Content Marketing "Engine" (Infographic)
Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas
How Wrike's Content Marketing Team Manages Projects in Wrike
Here at Wrike we eat our own dog food—or drink our own champagne, as we like to say—so we were able to quickly adapt our workflow to meet our evolving needs and increase our momentum. Let’s dig into how we manage content projects in Wrike!
11 Ways To Use Social Media To Find Project Management Resources (or just about anything!)
The web is an amazing resource for education, research, and discovery - if you know where (and how) to look. Of course, running a search on Google (or your favorite search engine) is one option for finding resources on project management or any other topic you’re exploring. But “page 1” of any search results page
A-Z Glossary of Online Marketing Terms (Infographic)
SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, the marketing terms glossary can be confusing, to say the least. To help you out, we put together this infographic with a list of common online marketing terms,
How to Set Up an Editorial Calendar in Wrike
Wrike is introducing more and more features to help marketing teams manage and track all their work in one centralized place. Our marketing team completely relies on Wrike to collaborate and get work done, so we're doubly passionate about making Wrike the best workspace for Agile marketers. One of the many ways we use Wrike is
