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Digital Marketing

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Go Viral with Contagious: Why Things Catch On (Book Review)
Marketing 5 min read

Go Viral with Contagious: Why Things Catch On (Book Review)

Going viral is every marketer’s dream, and Jonah Berger explains how to infect the world with your brand in his bestseller, Contagious: Why Things Catch On. Discover some of the key points in this book review.

How to Foster a Positive Company Culture in the Age of Social Media Reviews
Leadership 10 min read

How to Foster a Positive Company Culture in the Age of Social Media Reviews

Company culture is a key concern for many applicants. But how do you foster a positive culture in an age of Glassdoor and Facebook reviews?

How Do Social Media Marketing Gurus Become Super-Productive?
Productivity 3 min read

How Do Social Media Marketing Gurus Become Super-Productive?

Well then, how do social media gurus manage to be productive and get things done right on time? They have their own productivity tools and technique, as well as marketing terms and concepts, that help them stay efficient in this vibrant environment. The good news is that social media professionals don’t mind sharing their tips.

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game
Marketing 7 min read

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here

The Definitive Experiential Marketing Guide
Marketing 10 min read

The Definitive Experiential Marketing Guide

Experiential marketing is a great way to delight customers while achieving your brand’s marketing goals. Read on for experiential marketing examples and strategies.

Digital Marketing Tools Your Team Can’t Go Without
Project Management 7 min read

Digital Marketing Tools Your Team Can’t Go Without

What digital marketing tools are must-haves for your team? Here are 10 powerful, online marketing tools so you can choose the best ones to accomplish more.

Why Use Wrike as SEO Project Management Software?
Project Management 5 min read

Why Use Wrike as SEO Project Management Software?

Manage campaigns, store keyword research, and map SEO strategy. Make Wrike your SEO project management software for better results every time.

Why You Need a Marketing Plan Template
Marketing 7 min read

Why You Need a Marketing Plan Template

A marketing plan template helps teams achieve better campaign outcomes. Organize and execute smarter campaigns with Wrike’s strategic marketing plan template.

B2B vs. B2C Marketing: What is the Difference?
Marketing 10 min read

B2B vs. B2C Marketing: What is the Difference?

While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same.  This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)
Marketing 3 min read

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts

The Ultimate Guide to SEO Project Management
Project Management 10 min read

The Ultimate Guide to SEO Project Management

Boost search engine ranking with these SEO project management best practices. Learn how the right SEO tools and management platform can increase traffic.

5 Best Affiliate Programs for Bloggers
Marketing 3 min read

5 Best Affiliate Programs for Bloggers

You've been working hard to fill your blog with unique and inspiring content, carefully choosing topics and polishing sentences. Now it's your moment of glory — and you've gotten hundreds or even thousands of comments, shares, and retweets! If you're at this point and you haven't started monetizing your blog with top affiliates programs, then

The Complete Guide to B2C Marketing Strategies
Marketing 10 min read

The Complete Guide to B2C Marketing Strategies

Want to create a B2C digital marketing strategy? Find out how your company can attract and engage customers in this guide to B2C marketing strategies.

Email Marketing KPIs & Metrics You Need to Know
Marketing 10 min read

Email Marketing KPIs & Metrics You Need to Know

A marketing strategy is incomplete without email marketing KPIs to monitor performance. Here are the email marketing metrics to track for campaign success.

New eBook Highlights the CMO’s Strategy To 3x Your Digital Marketing Campaign Results
News 5 min read

New eBook Highlights the CMO’s Strategy To 3x Your Digital Marketing Campaign Results

An increasing number of companies are heading back to the office and with the Next Normal taking shape, marketing leaders are re-evaluating their campaigns to complete the next phase of company growth. Digital channels will be key, as many organizations have upped their digital advertising spend — an amount that has spiraled up into the

What's a Good Process for Content Approvals?
Marketing 7 min read

What's a Good Process for Content Approvals?

As a content marketer, conceptualizing and then writing the content must be followed immediately by an efficient review and approval process. But what makes a good approval process for content?

The Definitive Guide to Multi-Channel Marketing
Marketing 10 min read

The Definitive Guide to Multi-Channel Marketing

Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to

Elements of a Standout Social Media Template
Marketing 7 min read

Elements of a Standout Social Media Template

You can find no shortage of social media templates online, but very few offer the flexibility and ease of use needed to keep pace with an evolving social strategy. We’ve isolated the crucial elements of a standout social media plan template to help you build a lasting presence across multiple channels.

How to Plan a YouTube Marketing Strategy
Marketing 10 min read

How to Plan a YouTube Marketing Strategy

There are 2.3 billion YouTube users worldwide, and the platform’s popularity has continued to increase significantly in the past few years. This, combined with the fact that the site is the fourth most visited on the internet, only proves just how much incredible marketing potential YouTube has.  Most social media marketers don't spend enough time on

10 Elements of a Successful Content Marketing Engine (Infographic)
Marketing 3 min read

10 Elements of a Successful Content Marketing "Engine" (Infographic)

Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas

Digital Marketing Guide: How To Drive Success at the Tactical Level (eBook)
News 3 min read

Digital Marketing Guide: How To Drive Success at the Tactical Level (eBook)

Wrike’s latest eBook is the only digital marketing guide your team needs, covering how to drive success at a tactical level online.

How Wrike's Content Marketing Team Manages Projects in Wrike
Marketing 7 min read

How Wrike's Content Marketing Team Manages Projects in Wrike

Here at Wrike we eat our own dog food—or drink our own champagne, as we like to say—so we were able to quickly adapt our workflow to meet our evolving needs and increase our momentum. Let’s dig into how we manage content projects in Wrike!

The Ultimate Guide to Planning & Tracking Social Media Campaigns
Marketing 10 min read

The Ultimate Guide to Planning & Tracking Social Media Campaigns

Tracking social media campaigns can involve a lot of moving parts. Here are some tips for planning a social campaign and measuring its success.

11 Ways To Use Social Media To Find Project Management Resources (or just about anything!)
Project Management 5 min read

11 Ways To Use Social Media To Find Project Management Resources (or just about anything!)

The web is an amazing resource for education, research, and discovery - if you know where (and how) to look. Of course, running a search on Google (or your favorite search engine) is one option for finding resources on project management or any other topic you’re exploring. But “page 1” of any search results page