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Digital Marketing

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How Marketing Silos Damage Your Organization
Marketing 5 min read

How Marketing Silos Damage Your Organization

When marketing efforts are fragmented, and marketers are executing campaigns without unified goals or even tactics, there will be problems that will affect your organization as a whole.

A-Z Glossary of Online Marketing Terms (Infographic)
Marketing 3 min read

A-Z Glossary of Online Marketing Terms (Infographic)

SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, the marketing terms glossary can be confusing, to say the least. To help you out, we put together this infographic with a list of common online marketing terms,

How to Set Up an Editorial Calendar in Wrike
Marketing 5 min read

How to Set Up an Editorial Calendar in Wrike

Wrike is introducing more and more features to help marketing teams manage and track all their work in one centralized place. Our marketing team completely relies on Wrike to collaborate and get work done, so we're doubly passionate about making Wrike the best workspace for Agile marketers. One of the many ways we use Wrike is

Email Marketing Best Practices and Strategies for Success
Marketing 10 min read

Email Marketing Best Practices and Strategies for Success

Developing an email marketing campaign for your organization? Here’s everything you need to know to succeed, including essential email marketing best practices.

The Top 3 Trends in Digital Marketing for 2021 & What They Mean for Marketers
Marketing 5 min read

The Top 3 Trends in Digital Marketing for 2021 & What They Mean for Marketers

Learn about the forces driving digital marketing today, what it means for marketers and how Wrike and MediaValet work together to elevate marketing team success.

The Definitive Guide to Data-Driven Marketing
Marketing 10 min read

The Definitive Guide to Data-Driven Marketing

Wondering what data-driven marketing is and how to reap its benefits for your business? Find out how to create your own data-driven strategy with our guide.

Key Findings on How to Succeed in Managing Internet Marketing Projects
Project Management 3 min read

Key Findings on How to Succeed in Managing Internet Marketing Projects

Want to know what it takes to successfully manage online marketing project? Rich Byrd, the President of Fast Forward Marketing, Wrike’s new client, and Nic Bryson, Wrike’s VP of Customer Care, are sharing their key findings and long-term expertise on how to best keep projects and your team organized: Break a project down into discrete, clearly defined tasks, instead of having

3 Tips for Maximizing LinkedIn's Connection Tools
Leadership 3 min read

3 Tips for Maximizing LinkedIn's Connection Tools

LinkedIn is not just a social network for keeping up-to-date with colleagues and clients, it's also a powerful business connection tool that gives you the ability to communicate directly with industry influencers, job candidates, and prospective clients. But it only works at its best if you invest a little time in optimizing your profile and

Digital Marketing Skills You Need To Succeed
Marketing 10 min read

Digital Marketing Skills You Need To Succeed

Honing your digital marketing skills is the key to campaign success. Here are 10 of the most valuable marketing skills, from analytics to social media and beyond.

Anatomy of the Perfect Blog Post (Infographic)
Marketing 3 min read

Anatomy of the Perfect Blog Post (Infographic)

Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much

65 Essential Tools for Digital Marketers
Marketing 5 min read

65 Essential Tools for Digital Marketers

Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start?  Take a look at our list

10 Skills Required for Great Digital Marketers (Infographic)
Marketing 3 min read

10 Skills Required for Great Digital Marketers (Infographic)

"Great men are not born great, they grow great." —Mario Puzo, The Godfather Being a great digital marketer is partially intuition and the ability to speak the language of your audience; but a larger part is continually studying and learning new skills to make sure your marketing team is evolving at an equal pace with the

The Ultimate Guide to Performance-Based Marketing
Marketing 7 min read

The Ultimate Guide to Performance-Based Marketing

What is performance marketing? Is it right for your business? Discover the pros and cons of performance-based marketing and how to measure results with Wrike.

Marketing Trends To Watch Out for in 2021
Marketing 10 min read

Marketing Trends To Watch Out for in 2021

Being in the loop on marketing trends will help you craft a marketing strategy that’s relevant and effective. Here are some marketing trends to watch this year.

Origin of the #Hashtag in Social Media (Infographic)
Marketing 3 min read

Origin of the #Hashtag in Social Media (Infographic)

There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it

7 Marketing Trends You Can’t Ignore in 2018
Marketing 10 min read

7 Marketing Trends You Can’t Ignore in 2018

The new year is the perfect time to try some new marketing techniques and experiments. Here are 7 big trends for 2018.

Your Guide to Top MarTech Conferences in 2015-2016
Marketing 3 min read

Your Guide to Top MarTech Conferences in 2015-2016

Conferences are perfect opportunities to make networking connections, stay abreast of industry news and trends, and learn new tips and best practices to apply to your business. If you're looking at your calendar to plan which events and conferences you'll attend in the upcoming year, here are 11 top martech and adtech conferences to consider

Why Social Media is a Top Priority for CMOs in 2015 (Infographic)
Marketing 3 min read

Why Social Media is a Top Priority for CMOs in 2015 (Infographic)

It's no secret that social media has permanently altered the marketing landscape. But eight years after Facebook opened its doors to businesses, many marketers are still trying to perfect their strategies and learn how to expertly navigate both emerging and established networks. According to a recent survey, this isn't likely to change in the coming