When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some
Having different generations in the workplace is common these days. In most cases, team members of varying ages work together on the same project or task. Others may even manage multiple generations of workers at the same time. This article aims to help people who work with and manage different generations in the workplace by developing
