How to Track your Digital Channels with Digital Marketing KPIs
In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a
How to Promote Positive Mental Health in the Workplace
Here’s the truth: Our careers and mental well-being are closely related, with 58% of employees saying work has at least a moderate impact on their mental health. Yet, many workers feel like they need to be tight-lipped about this. In fact, that same survey found that nearly 40% of employees said they’re not at all comfortable
25 Must-Read Books for Product Managers & Product Marketers
Are you new to the world of product management and product marketing? Or maybe you just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one at random, take a look at our list of the best product management books and
