Creative Leaders: Be Consultants Not Just Service Providers
An interview with Jason Resch, Vice President and Creative Services Director at Umpqua Bank.(This is part of a series on managing and creating world-class internal creative teams.) With the increased pressure to deliver more output faster, creative teams — and especially their creative directors — must find ways to manage work and teammates efficiently. Creative leaders
How to Build Your Next Year's Marketing Plan
Looking ahead of schedule and devoting ample time to planning out your campaigns and marketing milestones is not only essential for success, but also for allocating resources and finding where gaps exist. Waiting too long to plan can result in unrealistic expectations, team goals that don't align with company objectives, and a marketing team scrambling to throw something together as quickly as possible instead of focusing on top quality output.
Creative Leaders: Balance Business Strategy and the Latest Technologies
An interview with Alex Calicchia, Founder & President of Hive Partners.(This is part 1 of a series on managing and creating world-class internal creative teams.) With the increasing speed and digitalization of business, creative teams are under a lot of pressure to deliver projects - faster, better and in higher volumes. With this interview series, we
5 Steps for Making Your Marketing Team More Efficient
From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.
5 Future Marketing Job Titles You Should Be Hiring For Right Now
Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.
6 Traits of Successful CMOs
CMOs are under tremendous pressure to deliver, and the challenge is proving difficult to face. According to The Wall Street Journal, average CMO tenure is currently just 42 months — down a full six months over the last two years. In the UK, the average tenure of CMOs is only 18 months. It's by far the shortest in the C-suite: CEOs average 7.2 years, for example, and CFOs 5.7 years.
How Leading CMOs Create a Culture of Excellence
It’s totally possible to foster an environment where roles and responsibilities are clear, goals are agreed upon, deadlines are met, and your whole team is able to produce top-notch work like a well-oiled machine. Find out how you can build a culture of excellence at your organization.
5 Rules for Scaling Your Marketing Operations Successfully
Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality? For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while
Top Tools for Maximizing Marketing Productivity & Efficiency in 2021 (NEW)
There are dozens of tools out there for every facet of marketing team productivity, but in this article, we’ll just look at the top tools that every member of your marketing team can use to boost their effectiveness. Here are the top 40 tools for maximizing the productivity of your marketing team.
Why Smart CMOs Are Making Workflow Automation Their Top Priority
Imagine this: You’re sitting in a meeting, discussing progress on a new campaign. The creative director, Julie, says she’s still waiting on final approval for the design budget. "Oh, finance approved that last week," you say. "Didn’t you see the email?" Then Mark, the Head of Product Marketing, announces, "I’ve just heard from Sales that they
Collaborative Work Management: The Ultimate End-to-End Marketing Solution
Marketing teams need a centralized work management system that will consolidate the martech stack, streamline bloated processes, and consolidate information to create a manageable go-to-market workflow. The solution is collaborative work management.
