Articles & Resources on Marketing Strategies | Wrike Blog
Please enter your email
Server error. We're really sorry. Wait a few minutes and try again.

Marketing Strategies

Choose the category you are interested in:

How To Optimize Your Sales Pipeline Stages for Better Results
Project Management 7 min read

How To Optimize Your Sales Pipeline Stages for Better Results

Managing and optimizing your sales pipeline is crucial to drive better results and achieve business growth. A well-managed sales pipeline allows you to streamline your sales process, improve efficiency, and maximize revenue potential. In this article, we will explore the importance of a well-managed sales pipeline, break down its stages, and discuss strategies and technology

How To Create an Effective Production Schedule for Marketing Content
Project Management 10 min read

How To Create an Effective Production Schedule for Marketing Content

Marketing is a crucial aspect of any business, and creating content is an essential component of successful marketing strategies. However, with so many tasks and deadlines involved in producing marketing content, it can be challenging to stay organized and ensure timely delivery. This is where an effective production schedule comes into play. In this article,

Understanding Your Customers: The Power of a Detailed Persona
Project Management 7 min read

Understanding Your Customers: The Power of a Detailed Persona

In today's competitive business landscape, understanding your customers is essential for success. Gone are the days of generalized marketing strategies and one-size-fits-all products. To truly connect with your target audience and meet their needs, you must delve deeper and develop a detailed persona. The Importance of Understanding Your Customers Customer understanding is the foundation of any successful

The Stages of a Successful B2B Sales Process
Project Management 10 min read

The Stages of a Successful B2B Sales Process

In the competitive world of B2B sales, having a well-defined sales process is crucial for success. It provides a structured framework for sales teams to follow, so that every step is executed strategically and efficiently. This article will explore the stages of a successful B2B sales process and highlight strategies to enhance each stage. Understanding the

Understanding the Difference Between Upsell vs Cross Sell for Enterprise Companies
Project Management 10 min read

Understanding the Difference Between Upsell vs Cross Sell for Enterprise Companies

Upselling and cross-selling are two important strategies for maximizing revenue and enhancing customer value in enterprise companies. Both tactics involve encouraging customers to make additional purchases, but they differ in their approach and objectives. In this article, we will explore the key differences between upselling and cross-selling, their importance in enterprise companies, and how to

Achieving Sales Quota: Top Strategies and Techniques
Project Management 10 min read

Achieving Sales Quota: Top Strategies and Techniques

Sales quotas play a crucial role in driving business growth and maximizing employee performance. By setting realistic and achievable quotas, implementing effective sales processes, utilizing cutting-edge CRM tools, and employing essential techniques, sales teams can overcome challenges and meet their targets consistently.  Understanding the Importance of Sales Quotas Successful organizations understand the significance of sales quotas in

Crafting an Effective Customer Profile: A Step-by-Step Guide
Project Management 7 min read

Crafting an Effective Customer Profile: A Step-by-Step Guide

Understanding your customers is essential for business success. Crafting an effective customer profile allows you to gain valuable insights into your target audience, enabling you to tailor your marketing strategies, enhance product development, and ultimately increase customer satisfaction. In this step-by-step guide, we will explore the significance of a customer profile, the process of identifying

Leveraging Sales Report Templates for Enhanced Performance Analysis
Project Management 7 min read

Leveraging Sales Report Templates for Enhanced Performance Analysis

Sales report templates are powerful tools that can significantly improve performance analysis in a business setting. By understanding their importance and leveraging their key features effectively, companies can unlock valuable insights for informed decision-making. This article explores the various aspects of sales report templates and how they can be used to enhance performance analysis. Understanding the

Smart Marketing: Overcoming Hurdles in Implementing AI in Marketing
Project Management 10 min read

Smart Marketing: Overcoming Hurdles in Implementing AI in Marketing

In recent years, the rapid advancements in technology have revolutionized the way businesses approach marketing. One of the most significant developments in this digital landscape is the integration of Artificial Intelligence (AI) into marketing strategies. Although AI offers immense potential for enhancing marketing effectiveness, many businesses still face challenges when it comes to implementing AI

First Impressions Count: Solving Common Issues with Client Intake Forms
Project Management 7 min read

First Impressions Count: Solving Common Issues with Client Intake Forms

In the world of business, first impressions play a crucial role in shaping relationships and determining success. When it comes to client interactions, the first impression can often make or break a potential partnership. Therefore, it is essential for businesses to pay close attention to the client intake process and address any common issues that

A Marketer's Guide to Adopting and Maximizing Document Collaboration Software
Project Management 7 min read

A Marketer's Guide to Adopting and Maximizing Document Collaboration Software

The ability to collaborate efficiently and effectively is crucial for success. Document collaboration software has emerged as a valuable tool for marketers, enabling teams to streamline their workflows and enhance productivity. In this comprehensive guide, we will explore the ins and outs of adopting and maximizing document collaboration software to empower your marketing efforts. Understanding Document

Integrated Success: Overcoming Hurdles with CRM Integrated Email Marketing
Project Management 7 min read

Integrated Success: Overcoming Hurdles with CRM Integrated Email Marketing

Businesses are constantly looking for new ways to reach and engage with customers. One marketing strategy that has gained popularity in recent years is CRM integrated email marketing. In this article, we will explore the concept of CRM integrated email marketing, discuss its importance, examine common hurdles, and provide strategies for overcoming these challenges.  Understanding the

Branding Made Easy: Resolving Common Challenges with Brand Management Systems
Project Management 7 min read

Branding Made Easy: Resolving Common Challenges with Brand Management Systems

Branding plays a crucial role in the success of any company, and a strong brand serves as an identity for a business, setting it apart from its competitors. Encompassing elements such as the logo, tagline, and color scheme, branding represents what the company stands for, its values, and its promises to its customers. Understanding the Importance

How to Write an Effective Marketing Plan
Marketing 10 min read

How to Write an Effective Marketing Plan

An effective marketing plan states how you’ll market your business, with details about your brand, audience, and marketing strategies. Here’s how to write one.

How Enterprise Advertising Professionals Use Project Management Software To Succeed
Marketing 7 min read

How Enterprise Advertising Professionals Use Project Management Software To Succeed

In the advertising industry, project management has become an essential skill for advertising professionals. Advertising campaigns require a team of highly efficient and skilled professionals who leverage available tools to streamline processes, manage budgets, allocate resources, and achieve success within tight deadlines.    Try Wrike for free The Growing Importance of Project Management in Advertising With the increasing complexity

Omnichannel Marketing Ultimate Guide
Marketing 10 min read

Omnichannel Marketing Ultimate Guide

Omnichannel marketing is a unified approach to serving customers across multiple channels. Learn more about creating a solid omnichannel marketing strategy with Wrike.

Marketing to Millennials: 8 Strategy Tips for Success
Marketing 10 min read

Marketing to Millennials: 8 Strategy Tips for Success

The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is

What Are Segmentation Bases in Marketing?
Marketing 10 min read

What Are Segmentation Bases in Marketing?

Organizations use segmentation bases to focus marketing efforts on specific customer groups. Learn how to create an effective segmentation strategy with Wrike.

10 Examples of Highly Effective Niche Marketing Strategies
Marketing 10 min read

10 Examples of Highly Effective Niche Marketing Strategies

How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.

How to Create an Omnichannel Marketing Strategy (Infographic)
Marketing 3 min read

How to Create an Omnichannel Marketing Strategy (Infographic)

Think about how many devices and platforms you use a day. Smartphones, laptops, tablets, social media apps, emails — the list goes on. And on each and every one of these platforms lies an opportunity for a marketing campaign to reach you — to speak to you in your language and find out what makes

What is a marketing environment?
Marketing 7 min read

What is a marketing environment?

What is a marketing environment, and why is it important for marketing managers? Read on to learn more about monitoring your organization’s marketing environment.

The Definitive Guide to Global Marketing Strategy
Marketing 10 min read

The Definitive Guide to Global Marketing Strategy

A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.

Enterprise Marketing: Definition and Strategies
Marketing 10 min read

Enterprise Marketing: Definition and Strategies

Enterprise marketing focuses on growth and expansion for larger companies. Learn more about enterprise marketing management for creative agencies.

The Creative’s Guide to Brand Strategy
Marketing 10 min read

The Creative’s Guide to Brand Strategy

Discover how to create a brand strategy with examples, best practices, and tips to attract, engage and retain your ideal audience. Learn more with Wrike.