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Marketing Strategies

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Digital Marketing Strategy: Definition & 5 Great Examples
Marketing 10 min read

Digital Marketing Strategy: Definition & 5 Great Examples

Find out how to create a digital marketing strategy, template, or framework, as well as the main objective of different types of digital marketing.

How to Create the Ultimate Content Marketing Strategy
Marketing 10 min read

How to Create the Ultimate Content Marketing Strategy

What is a content marketing strategy? A content marketing strategy provides a detailed plan for creating, sharing, and tracking content.

The Ultimate Snapchat Campaign Management Guide (2022)
Marketing 10 min read

The Ultimate Snapchat Campaign Management Guide (2022)

Snapchat is one of the leading social platforms in the world. Learn how to use Snapchat marketing to grow your brand following, engagement, sales, and reach.

How to Develop an Influencer Marketing Strategy
Marketing 10 min read

How to Develop an Influencer Marketing Strategy

What is influencer marketing? Discover how an influencer marketing strategy can help drive brand awareness, boost conversions, and generate higher ROI.

Everything You Need for a Successful PR Campaign
Marketing 7 min read

Everything You Need for a Successful PR Campaign

Streamline your media contacts and consistently track campaign ROI by building and running successful PR campaigns. Learn more with Wrike.

Top Tips for Creating a Twitter Marketing Strategy
Marketing 10 min read

Top Tips for Creating a Twitter Marketing Strategy

Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform

Everything You Need to Know About Video Marketing
Marketing 10 min read

Everything You Need to Know About Video Marketing

A video marketing strategy is critical for building connections with your audience while controlling the narrative around your business. Learn more here.

Use Gamification to Revolutionize Your Team Task Management
Collaboration 3 min read

Use Gamification to Revolutionize Your Team Task Management

The thought of victory often pushes people to do their very best. It only makes sense, then, that this mentality leads to productivity gains in the workplace. By integrating gamification with team task management, companies can inspire a healthy level of competitiveness among employees.

What Is Multicultural Marketing and Why Is it Important?
Marketing 10 min read

What Is Multicultural Marketing and Why Is it Important?

When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some

Wrike's Ultimate Guide To Marketing Management
Marketing 5 min read

Wrike's Ultimate Guide To Marketing Management

Learn about the role of marketing management and its philosophies and processes. Plus, discover why Wrike is the best marketing management software available.

Push vs. Pull Marketing: What You Need to Know
Marketing 10 min read

Push vs. Pull Marketing: What You Need to Know

Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some

Marketing Trends Leaders Should Know for the Future of Work – Insights from Wrike’s Reuters Workshop
Marketing 3 min read

Marketing Trends Leaders Should Know for the Future of Work – Insights from Wrike’s Reuters Workshop

The following year will prove to be a critical time for marketing teams as they look to re-engage with their core customers in a post-pandemic world. To do so successfully, however, teams will have to choose whether to go fully remote, stay in-office, or develop a hybrid work environment. Furthermore, teams will have to do

The Beginner's Guide to Online Marketing (Free eBook)
Marketing 3 min read

The Beginner's Guide to Online Marketing (Free eBook)

In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,

Customer Acquisition Experts Share Campaign Best Practices
Marketing 7 min read

Customer Acquisition Experts Share Campaign Best Practices

The buying process for products and services has changed completely. Here are some tips from customer acquisition experts to help your team drive awareness, interest, and leads in today’s crowded market.

How to Increase Adoption of Branding Guidelines
Marketing 10 min read

How to Increase Adoption of Branding Guidelines

From your specialized logo to fonts, your brand identity has a certain style that you spent ages designing, and you need people to follow your branding guidelines. Here’s how to make it happen — including templates and examples.

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns
Marketing 7 min read

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns

Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize lead gen campaigns and refine your customer acquisition strategy for maximum impact.

The Definitive Experiential Marketing Guide
Marketing 10 min read

The Definitive Experiential Marketing Guide

Experiential marketing is a great way to delight customers while achieving your brand’s marketing goals. Read on for experiential marketing examples and strategies.

The Best Funnel Marketing Techniques for B2B
Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

5 Future Marketing Job Titles You Should Be Hiring For Right Now
Marketing 5 min read

5 Future Marketing Job Titles You Should Be Hiring For Right Now

Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.

How to Supercharge Lead Generation With Project Management
Project Management 10 min read

How to Supercharge Lead Generation With Project Management

The right project management strategies can teach marketers how to nurture customer relationships, scale lead generation efforts, and produce better, more organized systems for success. Read on for examples and tactics you should know to increase your marketing leads and convert a higher percentage into sales.

Why Purchase Intent Matters With Digital Advertising ROI
Marketing 5 min read

Why Purchase Intent Matters With Digital Advertising ROI

Purchase intention plays a key role in how and where you advertise your business. Learn how to unlock purchase intent data with Wrike.

B2B vs. B2C Marketing: What is the Difference?
Marketing 10 min read

B2B vs. B2C Marketing: What is the Difference?

While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same.  This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with

Why Use Wrike to Manage Account-Based Marketing?
Marketing 5 min read

Why Use Wrike to Manage Account-Based Marketing?

Land high-value clients with a targeted, powerful account-based marketing strategy. See how Wrike ensures marketing and sales team alignment for incredible results.

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌
Marketing 10 min read

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌

How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips