Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform
The thought of victory often pushes people to do their very best. It only makes sense, then, that this mentality leads to productivity gains in the workplace. By integrating gamification with team task management, companies can inspire a healthy level of competitiveness among employees.
When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some
Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some
The following year will prove to be a critical time for marketing teams as they look to re-engage with their core customers in a post-pandemic world. To do so successfully, however, teams will have to choose whether to go fully remote, stay in-office, or develop a hybrid work environment. Furthermore, teams will have to do
In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,
Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize lead gen campaigns and refine your customer acquisition strategy for maximum impact.
Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.
Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.
The right project management strategies can teach marketers how to nurture customer relationships, scale lead generation efforts, and produce better, more organized systems for success. Read on for examples and tactics you should know to increase your marketing leads and convert a higher percentage into sales.
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips