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Marketing Strategies

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Customer Acquisition Experts Share Campaign Best Practices
Marketing 7 min read

Customer Acquisition Experts Share Campaign Best Practices

The buying process for products and services has changed completely. Here are some tips from customer acquisition experts to help your team drive awareness, interest, and leads in today’s crowded market.

How to Increase Adoption of Branding Guidelines
Marketing 10 min read

How to Increase Adoption of Branding Guidelines

From your specialized logo to fonts, your brand identity has a certain style that you spent ages designing, and you need people to follow your branding guidelines. Here’s how to make it happen — including templates and examples.

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns
Marketing 7 min read

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns

Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize lead gen campaigns and refine your customer acquisition strategy for maximum impact.

The Definitive Experiential Marketing Guide
Marketing 10 min read

The Definitive Experiential Marketing Guide

Experiential marketing is a great way to delight customers while achieving your brand’s marketing goals. Read on for experiential marketing examples and strategies.

The Best Funnel Marketing Techniques for B2B
Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

5 Future Marketing Job Titles You Should Be Hiring For Right Now
Marketing 5 min read

5 Future Marketing Job Titles You Should Be Hiring For Right Now

Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.

How to Supercharge Lead Generation With Project Management
Project Management 10 min read

How to Supercharge Lead Generation With Project Management

The right project management strategies can teach marketers how to nurture customer relationships, scale lead generation efforts, and produce better, more organized systems for success. Read on for examples and tactics you should know to increase your marketing leads and convert a higher percentage into sales.

Why Purchase Intent Matters With Digital Advertising ROI
Marketing 5 min read

Why Purchase Intent Matters With Digital Advertising ROI

Purchase intention plays a key role in how and where you advertise your business. Learn how to unlock purchase intent data with Wrike.

B2B vs. B2C Marketing: What is the Difference?
Marketing 10 min read

B2B vs. B2C Marketing: What is the Difference?

While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same.  This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with

Why Use Wrike to Manage Account-Based Marketing?
Marketing 5 min read

Why Use Wrike to Manage Account-Based Marketing?

Land high-value clients with a targeted, powerful account-based marketing strategy. See how Wrike ensures marketing and sales team alignment for incredible results.

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌
Marketing 10 min read

The‌ ‌Complete‌ ‌Guide‌ ‌to‌ ‌Marketing‌ ‌for‌ ‌Professional‌ ‌Services‌

How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips

The Ultimate Guide to B2B Marketing Strategies
Marketing 10 min read

The Ultimate Guide to B2B Marketing Strategies

Did you know that 64% of B2B companies surveyed across industries have a formal marketing plan? Gone are the days of crossing your fingers and hoping your product or service sells itself. To stay competitive with the rest of the market, you need to have a B2B marketing plan in place to increase and convert

How to Avoid Marketing Silos and Build a Better Brand Experience
Marketing 5 min read

How to Avoid Marketing Silos and Build a Better Brand Experience

When teams work in silos, it not only zaps productivity, but actually puts your brand experience at risk. Here's some actionable tips to get your marketing teams working together better.

The Complete Guide to B2C Marketing Strategies
Marketing 10 min read

The Complete Guide to B2C Marketing Strategies

Want to create a B2C digital marketing strategy? Find out how your company can attract and engage customers in this guide to B2C marketing strategies.

Email Marketing KPIs & Metrics You Need to Know
Marketing 10 min read

Email Marketing KPIs & Metrics You Need to Know

A marketing strategy is incomplete without email marketing KPIs to monitor performance. Here are the email marketing metrics to track for campaign success.

How to Create a Memorable Corporate Identity (Even When Remote)
Marketing 7 min read

How to Create a Memorable Corporate Identity (Even When Remote)

What does it take to build a corporate identity that stands out? Learn about Wrike’s new visual identity and how to create one for your organization.

The Definitive Guide to Multi-Channel Marketing
Marketing 10 min read

The Definitive Guide to Multi-Channel Marketing

Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to

9 Steps to a Successful Brand Guide
Marketing 10 min read

9 Steps to a Successful Brand Guide

A brand guide should establish a clear and consistent identity for your company. Create brand guidelines and build a brand book for your business with Wrike.

The Importance of Corporate Branding
Marketing 7 min read

The Importance of Corporate Branding

What is a good corporate branding strategy and how can rebranding impact your business? Learn about Wrike’s rebrand and how to get started on yours today.

Marketing Performance Management: Guide and Infographic
Marketing 3 min read

Marketing Performance Management: Guide and Infographic

Tracking performance is tricky, so we’ve put together a short and sweet guide to marketing performance management and how you can make small changes to optimize campaigns, prove ROI, and more.

Viral Marketing Strategies from Crazy Successful Campaigns
Marketing 3 min read

Viral Marketing Strategies from Crazy Successful Campaigns

It's the holy grail of online marketing: the campaign that goes viral. Massive numbers of views, a staggering amount of social shares, and the kind of brand awareness money simply can't buy. But crafting a successful viral campaign is no easy feat; in fact, most experts say you can't really plan it with a marketing

How to Build a Buyer Persona That Converts (Infographic)
Marketing 3 min read

How to Build a Buyer Persona That Converts (Infographic)

As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky;

Your Best Digital Advertising Results Start With a Conversion Mentality
Leadership 7 min read

Your Best Digital Advertising Results Start With a Conversion Mentality

Instead of a “get more clicks” mindset, digital advertising teams should focus on conversion marketing. Find out why with Wrike.

Why Marketing Agencies Turn to Wrike for Campaign Planning
Project Management 7 min read

Why Marketing Agencies Turn to Wrike for Campaign Planning

Wondering how to create a marketing campaign plan? Wrike has tons of features that can help you plan, organize, and execute successful marketing campaigns.