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Marketing Strategies

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Email Marketing Best Practices and Strategies for Success
Marketing 10 min read

Email Marketing Best Practices and Strategies for Success

Developing an email marketing campaign for your organization? Here’s everything you need to know to succeed, including essential email marketing best practices.

6 Reasons Your Marketing Plan Isn't Working (+ New Welcome to DroneCo Comic)
Marketing 3 min read

6 Reasons Your Marketing Plan Isn't Working (+ New Welcome to DroneCo Comic)

Marketing teams have to be flexible in order to constantly adjust to new priorities, goals, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work naturally feels out of control. Project management doesn't need to mean restrictive processes, frustrating red tape, or creative death for your

A Winning Video Marketing Strategy (A DroneCo Comic)
Marketing 3 min read

A Winning Video Marketing Strategy (A DroneCo Comic)

Welcome back to DroneCo, Wrike's weekly comic strip! We're following the madcap marketing department at a hot new drone delivery startup in Silicon Valley. Last week, Marketing Director Sujay awoke from his personal productivity paradise to discover an email catastrophe. In this week’s episode, the gang preps for an impromptu video shoot. But CEO Dot has

The Definitive Guide to Data-Driven Marketing
Marketing 10 min read

The Definitive Guide to Data-Driven Marketing

Wondering what data-driven marketing is and how to reap its benefits for your business? Find out how to create your own data-driven strategy with our guide.

Key Findings on How to Succeed in Managing Internet Marketing Projects
Project Management 3 min read

Key Findings on How to Succeed in Managing Internet Marketing Projects

Want to know what it takes to successfully manage online marketing project? Rich Byrd, the President of Fast Forward Marketing, Wrike’s new client, and Nic Bryson, Wrike’s VP of Customer Care, are sharing their key findings and long-term expertise on how to best keep projects and your team organized: Break a project down into discrete, clearly defined tasks, instead of having

How To Create a Marketing Persona
Marketing 7 min read

How To Create a Marketing Persona

Here’s what a marketing persona is, why it matters, and how you can create marketing personas of your own.

What Is Digital Asset Management (DAM) & Why Should Marketers Care?
Marketing 7 min read

What Is Digital Asset Management (DAM) & Why Should Marketers Care?

Digital asset management helps teams organize virtual images and files crucial to production and project management. Find out how your teams can benefit from (DAM) digital asset management with Wrike.

The Ultimate Guide to Account-Based Marketing (ABM)
Marketing 10 min read

The Ultimate Guide to Account-Based Marketing (ABM)

We’ve detailed what account-based marketing is, its primary benefits, and some helpful examples and tools to help you fully optimize your ABM strategy.

The Ultimate Guide to Performance-Based Marketing
Marketing 7 min read

The Ultimate Guide to Performance-Based Marketing

What is performance marketing? Is it right for your business? Discover the pros and cons of performance-based marketing and how to measure results with Wrike.

The Ultimate Guide to Marketing Information Management
Marketing 10 min read

The Ultimate Guide to Marketing Information Management

Smart business owners know how important a marketing information management strategy is to taking control of their research and reaching business success.

How to Find the Details You Need for a Buyer Persona that Converts
Marketing 5 min read

How to Find the Details You Need for a Buyer Persona that Converts

If the marketing field has a golden rule, it’s this: know your customers. And not just in a vague, “females, 18-29 years old” way. You need to know what kind of job your customers have, what their goals are, the daily challenges they’re facing, what they find funny and frustrating — all the details necessary

3 Ways the Globalization of Services Will Affect Agencies in 2020
Marketing 10 min read

3 Ways the Globalization of Services Will Affect Agencies in 2020

With traditional trade and finance flatlining in the 21st century, digital transformation has become one of the most invaluable methods for the growth of companies worldwide. We cover three significant ways globalization of services will impact any industry and how your company can get ready for 2020’s globalization trends.

7 Marketing Trends You Can’t Ignore in 2018
Marketing 10 min read

7 Marketing Trends You Can’t Ignore in 2018

The new year is the perfect time to try some new marketing techniques and experiments. Here are 7 big trends for 2018.