How to Improve Your Social Media Marketing Productivity
Social media marketing can be extremely time-consuming. Monitoring mentions, responding to comments, managing your engagement on multiple profiles and doing everything possible to ensure you get the best results from social media—it all adds up to a lot of time spent using and switching between different apps. A good social media management tool can save
Online Marketing 101 (Infographic)
“Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation,
10 Marketing Mistakes to Avoid At All Costs
With the business landscape forever in flux and changing at a rapid pace, it's tough being a marketer. You have to constantly learn and master new technologies, communication platforms, and audience pains all at the same time. And it's dreadfully easy to make a mistake. In the Slideshare below, we list 10 marketing mistakes that can
Award-winning Marketing Communications Agency Efficiently Manages Multiple Projects with Wrike
To improve the collaboration on multiple projects, Viva’s managers started looking for easy-to-use project management software that would help to manage the workload. Members of the distributed team at Viva Creative needed a convenient way to stay up-to-date with project schedules and a handy tool to track their own assignments. For the managers, it was
7 MarTech Blogs to Follow
As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space?
New Image Viewer in Wrike to Help Marketing and Creative Teams
Creative teams, as well as other marketing department roles who frequently add images to tasks in Wrike via email, will be pleased with Wrike’s great new task management feature: the image viewer. This tool gives you a quick and nice-looking view of your images, screenshots and photographs in the task description. When you send an email
Is Agile Viable for Marketing Teams?
When the Agile software development methodology came into prominence in the early 2000s with its own Agile Manifesto, it changed how software companies managed their work mindsets and production processes. To put it mildly, it electrified the industry and started spawning unbelievable success stories. Eventually other industries realized Agile could be adapted to their own workflows. Marketing
The Beginner's Guide to Online Marketing (Free eBook)
In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,
The History of Marketing Operations (Infographic)
Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep
Get Ahead of the Competition with The New Rules of Marketing and PR (Book Review)
Make marketing language uniquely you. Every brand should have its own identity, which means your marketing strategy should not be the same as your competitor's. This applies to concepts both large and small, from major marketing campaigns to the language used in promotional material. Whatever angle you choose, make sure the rest of the company is on the same page.
Best Marketing Books You Need to Read
Every month it seems like there are new marketing tools being introduced and new trends to stay on top of. But in the constant mad hunt for what's cool and trending (the legacy of all social media), marketers sometimes forget to revisit relevant lessons from classic marketing books. Below, we've put together a roundup of the last few marketing book reviews on the Wrike blog:
4 Ways to Arm Your Team for Content Marketing Success
The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and
Ready, Set, Go Pro: 7 Steps to Becoming a Network Marketing Professional (Book Review)
Eric Worre reveals the secret to succeeding in this industry in his book, Go Pro: 7 Steps to Becoming a Network Marketing Professional. Are you ready to maximize your network marketing investment? Read this book review.
Nail the Basics with Marketing for Dummies: 4th Edition (Book Review)
This updated work covers an extensive set of topics, from social media best practices to building brand loyalty. It lays out everything you need to know to avoid wasting time on potentially costly, ineffective initiatives and focus on what matters. Most important, Marketing for Dummies offers more than just marketing research. It gives readers the necessary tools to take actionable steps forward to achieve results and meet their goals.
5 Marketing Operations Myths Debunked
Marketing operations is a hot topic, especially for businesses looking to stretch their marketing dollars farther. And yet misunderstandings abound concerning what marketing ops teams do and how they do it. So, we're tackling 5 common misconceptions surrounding marketing operations to set the record straight. First things first: what exactly do marketing operations teams do? They
11 Top Add-Ons for Adobe Illustrator
As a creative professional, you're always looking for new ways to bring your designs to life. Add-ons offer more tools, effects, and workflows to help you do more with your Adobe Creative Cloud apps. While there are countless plugins and add-ons available for Adobe applications, we asked our own design team to share some of