How to Create the Perfect Content Brief
One of the most effective ways to attract new leads and build brand awareness is through content marketing. Developing and publishing content on a regular basis is very important to ensure that you get the most out of your efforts. Depending on the size and nature of your team, the best way to manage your
Ultimate Tips for Social Media Management in 2022
Social media management is the process of planning, creating, publishing, and monitoring content on one or more social media platforms. Social media management is quite complex, often involving multiple strategies and channels. In addition to learning the basic best practices, social media managers must also stay up to date with trends, continuously monitor reports for
Advertising on TikTok: A Marketer's Guide
Ocean Spray was a company that had been around for some 90 years. It knew its market. It knew its product. Building a viral smash success on a fresh platform seemed like a distant dream. Yet, thanks to TikTok, that’s exactly what happened. It all began when an Idaho potato farmer named Nathan Apodaca posted a
Top Tips for Creating a Twitter Marketing Strategy
Twitter can be complex. Similarly, the techniques and methodologies that brands use to implement their Twitter marketing strategy add yet another layer of difficulty. While some marketing project managers prefer to follow Twitter best practices and cross their fingers, others know that putting a strategy down on (virtual) paper ensures growth and success on the platform
The Most Common Marketing Mistakes: How to Avoid Them
There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that many new business owners neglect or treat as more of an afterthought. Developing a marketing strategy is just as important as developing a budget. It is a key element in growing a customer base and generating revenue. This is not a simple process; mistakes are often made.
How to Track your Digital Channels with Digital Marketing KPIs
In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a
Where’s the Rest of Your Marketing Revenue Hiding?
This is the final installment in our three-part series focused on CMO pain points. Part 1 discusses the technical challenges of leveraging your martech stack while Part 2 focuses on the unique human challenges marketers face in our “New Normal.” Here, we discuss the solution to overcoming these challenges.
Push vs. Pull Marketing: What You Need to Know
Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some
25 Must-Read Books for Product Managers & Product Marketers
Are you new to the world of product management and product marketing? Or maybe you just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one at random, take a look at our list of the best product management books and
Scrum in marketing: making enterprises adaptive
Every year and even every month, new technologies, markets and competitors spring up, and today’s businesses have to be agile to be able to face the impending challenges. In such an unstable environment, traditional principles of managing product development may lead companies to failure. If the product requirements change drastically from the time the product
What Does a Project Manager Do in a Marketing Agency?
Within a marketing agency, the project manager is responsible for planning deliverables (including creating a project calendar), communicating with clients, and keeping marketing projects on track. Find out more project manager responsibilities and skills in this post.
7 MarTech Blogs to Follow
As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space?
