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Marketing Teams

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How Marketing Teams Are Leading Business Transformation with Wrike
Marketing 5 min read

How Marketing Teams Are Leading Business Transformation with Wrike

We surveyed over 300 Wrike marketing customers to learn how they're leading the charge toward business transformation in their organizations. Here are some of our key findings.

Improving Productivity on Your Marketing Team (Checklist)
Marketing 5 min read

Improving Productivity on Your Marketing Team (Checklist)

To say life as a marketing manager can be hectic would be putting it mildly. With so much going on and distractions popping up every five minutes, you may feel like you need to go into complete isolation in order to actually get anything done. In fact, that’s exactly what that crazy scuba-like contraption is

How Do Social Media Marketing Gurus Become Super-Productive?
Productivity 3 min read

How Do Social Media Marketing Gurus Become Super-Productive?

Well then, how do social media gurus manage to be productive and get things done right on time? They have their own productivity tools and technique, as well as marketing terms and concepts, that help them stay efficient in this vibrant environment. The good news is that social media professionals don’t mind sharing their tips.

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game
Marketing 7 min read

The Ultimate Strategic Guide For Evolving Your Digital Marketing Game

Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here

5 Steps for Making Your Marketing Team More Efficient
Marketing 5 min read

5 Steps for Making Your Marketing Team More Efficient

From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.

How I Use Online Collaboration Tools to Run a Marketing Team
Marketing 7 min read

How I Use Online Collaboration Tools to Run a Marketing Team

Coming from a world of emails, overly long meetings, and "tool proliferation." I'm happy to say you CAN centralize your communications with the right processes and online collaboration tools.

The Best Funnel Marketing Techniques for B2B
Marketing 10 min read

The Best Funnel Marketing Techniques for B2B

Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.

Digital Marketing Tools Your Team Can’t Go Without
Project Management 7 min read

Digital Marketing Tools Your Team Can’t Go Without

What digital marketing tools are must-haves for your team? Here are 10 powerful, online marketing tools so you can choose the best ones to accomplish more.

5 Future Marketing Job Titles You Should Be Hiring For Right Now
Marketing 5 min read

5 Future Marketing Job Titles You Should Be Hiring For Right Now

Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.

Using Wrike for High Performance Marketing Teams
Marketing 7 min read

Using Wrike for High Performance Marketing Teams

Wrike's flexible folder structure allows any team to quickly set up a workflow to operate more efficiently. We've seen marketing teams become particularly successful by setting up their Wrike folders to mirror the structure of their department. Our customer success team speaks with dozens of companies per week, sharing best practices and setting up workflows.  New

Build Your Brand with The Marketing Blueprint (Book Review)
Marketing 3 min read

Build Your Brand with The Marketing Blueprint (Book Review)

Thanks to Canadian entrepreneur and marketing consultant Jules Marcoux, CEOs and marketing directors can have exactly that. In what many consider to be one of the best marketing books around, Marcoux maps out exactly how to take brands to the next level and drive better results. In our continuous effort to give marketing teams an edge over the competition, we revisited this marketing agency blueprint for our own book review.

Your 5 Best Books on Product Management & Product Marketing
Project Management 5 min read

Your 5 Best Books on Product Management & Product Marketing

We asked readers for their recommended product management and product marketing books.

Why Use Wrike to Manage Account-Based Marketing?
Marketing 5 min read

Why Use Wrike to Manage Account-Based Marketing?

Land high-value clients with a targeted, powerful account-based marketing strategy. See how Wrike ensures marketing and sales team alignment for incredible results.

The 4 Pillars of Agile Marketing
Marketing 3 min read

The 4 Pillars of Agile Marketing

In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go. Now, marketing teams are embracing the Agile pillars in order to thrive

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)
Marketing 3 min read

Will Your Company's Social Media Marketing Efforts Pay Off? (Infographic)

In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts

$250K to $1.2M in 18 Months: Hubstaff's 2-Step Process for Hyper-Growth
Leadership 5 min read

$250K to $1.2M in 18 Months: Hubstaff's 2-Step Process for Hyper-Growth

What makes companies successful?  There are a myriad of factors for fast and sustainable business development, including building a powerful brand, forging strong partnerships, and having a flexible management system in place. But having a single, clear business goal is arguably one of the most important elements for success. A focused goal makes your team more

Quiz: What's Your Team's Agile Marketing Score?
Marketing 3 min read

Quiz: What's Your Team's Agile Marketing Score?

Improved quality of work, faster time to release, better team morale  and alignment — truly Agile marketing teams are at a distinct competitive advantage. But getting your co-workers up to speed with Agile team roles so you actually reap these benefits is tricky, and it can be difficult to know whether you’re on the right

Wonderist Proves Dental Marketing Doesn’t Have to be Like Pulling Teeth
Leadership 10 min read

Wonderist Proves Dental Marketing Doesn’t Have to be Like Pulling Teeth

In an era when small businesses struggle more than ever, Michael Anderson's commitment to culture, process, and customer impact has allowed his agency to rise above their competition, and carve out a thriving niche in dental marketing.

How Agile Helps Marketers Overcome Their Top Challenges
Marketing 5 min read

How Agile Helps Marketers Overcome Their Top Challenges

Agile's practices allow creative teams to focus on collaboration and rapid iteration, allowing them to overcome their top two challenges and deliver award-winning work.

Client Offboarding Tips for Marketing Agencies
Collaboration 7 min read

Client Offboarding Tips for Marketing Agencies

Stuck on what to include in a farewell email to clients? Create a client offboarding process that protects your professional relationship even as it’s ending.

9 Ways to Build Booth Buzz from Event Marketers
Marketing 10 min read

9 Ways to Build Booth Buzz from Event Marketers

Here are nine effective ways to promote your trade show presence, tried and tested by the event pros themselves.

How Aerotek’s Marketing Team Accelerates Planning Cycles by 1.5 Weeks
Marketing 7 min read

How Aerotek’s Marketing Team Accelerates Planning Cycles by 1.5 Weeks

We recently caught up with Matt Andrews from Aerotek, a leading recruiting and staffing firm, to learn how his team has streamlined marketing requests, shortened planning cycles, cut email by 90%, and much more.

Join the Agile Marketing Revolution! (Infographic)
Marketing 3 min read

Join the Agile Marketing Revolution! (Infographic)

Is your team a lean, mean, Agile marketing machine? In today’s digital age, responsiveness and adaptability are essential for creative teams. Join your marketing comrades and take up the Agile cause! Revolutionize the way you build campaigns, capitalize on the latest trends, and capture your audience’s attention by following this Agile Marketing Manifesto. Check out the

Client Onboarding Tips for Marketing Agencies
Project Management 10 min read

Client Onboarding Tips for Marketing Agencies

Your client onboarding process is your agency’s first impression on your clients. Use these tips to make it a good one.