Articles & Resources for Marketing Teams | Wrike Blog
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Marketing Teams

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How to Improve Marketing & Sales Team Alignment
Collaboration 5 min read

How to Improve Marketing & Sales Team Alignment

Sales and marketing alignment should be the goal of your organization, meaning that collaboration between teams is crucial. Luckily, Wrike can help.

How to Find the Right Marketing Agency for Your Business
Marketing 7 min read

How to Find the Right Marketing Agency for Your Business

As an entrepreneur, you pour your heart and soul into your business and do everything you can to help it grow. Building your product, team, service models and customer base takes all your focus, and it can be difficult to know what to prioritize. But whether you’re a brand new startup or an established business,

Marketing Calendar Software to Streamline Your Campaigns
Project Management 5 min read

Marketing Calendar Software to Streamline Your Campaigns

It’s time to leave marketing spreadsheets in the past. Choose the best marketing calendar for your organization and increase productivity and collaboration.

10 Elements of a Successful Content Marketing Engine (Infographic)
Marketing 3 min read

10 Elements of a Successful Content Marketing "Engine" (Infographic)

Content marketing is critical component of many companies' marketing strategies. For those who are trying to build up what I call a "content engine" or for those who are looking to do a tune-up on their marketing vocabulary, this infographic provides ten areas that need to be addressed. Use the infographic below to understand the areas

25 Top Collaboration Tools to Power Your Marketing Team
Marketing 10 min read

25 Top Collaboration Tools to Power Your Marketing Team

Marketing teams are constantly evaluating and adapting—which can make managing campaigns and working together hectic and haphazard. Tight deadlines, tighter budgets, and higher expectations means marketers are always on the hunt for new technologies to help them streamline and scale their efforts. The problem is, there are literally thousands of creative collaboration tools designed to help

The “We” in “Teamwork: How Marketers Can Drive Cross-Team Collaboration
Collaboration 10 min read

The “We” in “Teamwork": How Marketers Can Drive Cross-Team Collaboration

Because marketing teams are highly collaborative by nature, they’re in a unique position to take the wheel and drive cross-departmental collaboration. Here are a few ways to successfully lead the charge.

Managing Your Marketing Collateral from Start to Finish
Marketing 7 min read

Managing Your Marketing Collateral from Start to Finish

Effective marketing collateral helps communicate crucial details about brand goals and identity. Learn more about communication collateral and marketing collateral development.

5 Essentials of the Best Marketing Project Management Tools
Marketing 3 min read

5 Essentials of the Best Marketing Project Management Tools

The right marketing project management tool means better communication, easy collaboration, and an organized team. But there are thousands of tools designed to help marketing departments with their hectic workloads, and each looks promising on paper. So how do you choose?   Look for these 5 essential capabilities to quickly narrow the field and find the perfect

How Wrike's Content Marketing Team Manages Projects in Wrike
Marketing 7 min read

How Wrike's Content Marketing Team Manages Projects in Wrike

Here at Wrike we eat our own dog food—or drink our own champagne, as we like to say—so we were able to quickly adapt our workflow to meet our evolving needs and increase our momentum. Let’s dig into how we manage content projects in Wrike!

7 Questions to Help You Choose the Right Marketing Software
Marketing 5 min read

7 Questions to Help You Choose the Right Marketing Software

ebManaging a marketing team is not for the faint of heart. You start feeling like you need an extra arm, eyes in the back of your head, and the ability to read minds and forego all sleep just to keep up. While it won’t help you grow an extra limb or stay up all night, using

5 Rules for Scaling Your Marketing Operations Successfully
Marketing 7 min read

5 Rules for Scaling Your Marketing Operations Successfully

Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality?  For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while

The Effect of Agile on Marketing Teams (Infographic)
Marketing 3 min read

The Effect of Agile on Marketing Teams (Infographic)

We recently surveyed over 800 marketers regarding work management, cross-department collaboration struggles, technology integration satisfaction, and how Agile methodologies are helping them improve flexibility and collaboration across their teams.

How to Manage Ad Hoc Requests Before They Derail Your Marketing Team
Marketing 7 min read

How to Manage Ad Hoc Requests Before They Derail Your Marketing Team

Your team is heads down and focused, working hard to get the job done before a campaign launch. They’re making good progress, and with a little luck, you might actually hit your deadlines. Then suddenly, it strikes... the ad hoc request. The cubicle drive-by, the quick email or chat message, the “Hey, I was going to

How to Be an Effective Marketing Leader (Without Micromanaging)
Leadership 10 min read

How to Be an Effective Marketing Leader (Without Micromanaging)

How can marketing leaders tiptoe that line of being visible, without micromanaging? Here’s what you need to know.

5 Workflow Mistakes That Plague A Fast-Paced Marketing Team
Marketing 7 min read

5 Workflow Mistakes That Plague A Fast-Paced Marketing Team

You're busy staying on top of the latest and greatest marketing technology, generating content, building out campaigns, identifying buyer personas, or being a resource for your team (the list goes on and on). All of this activity makes it difficult to worry about how work is getting done, as long as it gets done.

How Marketing Silos Damage Your Organization
Marketing 5 min read

How Marketing Silos Damage Your Organization

When marketing efforts are fragmented, and marketers are executing campaigns without unified goals or even tactics, there will be problems that will affect your organization as a whole.

A-Z Glossary of Online Marketing Terms (Infographic)
Marketing 3 min read

A-Z Glossary of Online Marketing Terms (Infographic)

SEO, SEM, CMS, PPC, CPM…. Many industries have their own language, but the marketing world takes the acronyms and buzzwords to a new level. For the uninitiated, the marketing terms glossary can be confusing, to say the least. To help you out, we put together this infographic with a list of common online marketing terms,

5 Mistakes Marketing Teams Make with Collaboration
Marketing 7 min read

5 Mistakes Marketing Teams Make with Collaboration

Like any other department, marketing has its fair share of collaboration mistakes. Let’s look at five of the most common mistakes that marketers make and how they can be avoided.

Why Marketing Agencies Turn to Wrike for Campaign Planning
Project Management 7 min read

Why Marketing Agencies Turn to Wrike for Campaign Planning

Wondering how to create a marketing campaign plan? Wrike has tons of features that can help you plan, organize, and execute successful marketing campaigns.

6 Steps to Managing the Marketing Chaos Using Workflows (Video)
Marketing 3 min read

6 Steps to Managing the Marketing Chaos Using Workflows (Video)

The chaos is real: your marketing team is working on complex, long-term plans while new requests keep streaming in. Meanwhile, a global conversation is happening online involving your brand and your industry — yet another thing to track. In addition, your team must be constantly learning new strategies and integrating new tools into what is

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers — Free Guide
News 3 min read

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers — Free Guide

Download Wrike’s Definitive Buyer’s Guide to Collaborative Work Management for Marketers and discover solutions for managing marketing complexity.

Collaborative Work Management: The Ultimate End-to-End Marketing Solution
Leadership 3 min read

Collaborative Work Management: The Ultimate End-to-End Marketing Solution

Marketing teams need a centralized work management system that will consolidate the martech stack, streamline bloated processes, and consolidate information to create a manageable go-to-market workflow. The solution is collaborative work management.

Are the 4 Ps of Marketing Still Useful?
Marketing 10 min read

Are the 4 Ps of Marketing Still Useful?

The 4 Ps of marketing provide a handy framework for building marketing campaigns. Learn more about the 4 Ps and their applications in this guide.

Frontline Education’s Marketing Team Gets 20% More Work Done with Wrike
Marketing 7 min read

Frontline Education’s Marketing Team Gets 20% More Work Done with Wrike

Learn how the Frontline Education marketing team established a single source of truth for the entire organization, calculates the ROI of its efforts, and takes on 80 more projects per quarter.