Why Your Operations Team Needs a Sales Tracker
Sales is part art and part science. It balances a charisma, careful relationship-building, and gut feelings with refined processes, clear metrics, and data-backed decisions. It's a balancing act. And sales can feel even more complex because it's a function without a clear start and stop. Sales teams are responsible for nurturing and converting leads but also
What Is the Cycle Time Formula?
Imagine that your customer just sent you an urgent request. They need a specific deliverable as soon as possible and ask how long it will take to get it done. Knowing they need it urgently, you want to deliver as quickly as possible. You believe your team can turn around the customer’s request within the
15 Suggestions to Improve Your Marketing Operations from Leaders
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
Inventory Management: Definition, Benefits, and Techniques
Businesses that effectively use inventory management are destined to succeed. With the help of inventory management software, companies can automate the process of ordering, storing, and optimizing their goods in a single place. In this article, we will expand on the importance of inventory management, as well as the different inventory management techniques, benefits, and examples
The History of Marketing Operations (Infographic)
Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep
5 Marketing Operations Myths Debunked
Marketing operations is a hot topic, especially for businesses looking to stretch their marketing dollars farther. And yet misunderstandings abound concerning what marketing ops teams do and how they do it. So, we're tackling 5 common misconceptions surrounding marketing operations to set the record straight. First things first: what exactly do marketing operations teams do? They
3 Design Studio Management Challenges (and How to Solve Them)
Design studio management can be challenging, but it doesn’t have to be. As a design studio manager, you need to keep processes streamlined and deliver your best work. Here are 3 common hurdles in your design studio and how to proactively overcome them with the right design project management tools.
5 Challenges Sales Operations Teams Face Today
Some people compare sales operations teams to a car's engine. Although not seen by drivers, it's working away under the hood, powering the car to get from point A to point B. In the same way, sales operations teams are the people making sure the sales force is always moving forward successfully. They are responsible
5 Rules for Scaling Your Marketing Operations Successfully
Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality? For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But doing so comes with major challenges: coordinating different teams while
How to Achieve Operational Efficiency and Work From Home
Operational efficiency is essential to get the most possible ROI out of campaigns. Keep reading to get a deeper dive on what defines operational efficiency and how to achieve it, as well as how to identify and take action on low ROI campaigns.
7 Secrets of the Best Marketing Operations Teams
By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,
Marketing Operations: A Primer on the Fastest Growing Role in Business
For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance. And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of