4 Things to Keep in Mind When Building a Product Launch Template
Leveraging a product launch template helps your team map out each step of a complex project. Wrike’s free product launch plan breaks it all down and ensures every product launch is more successful than the last. This introduction helps you turn your overwhelming checklist into actionable strategy for success.
A Guide to Writing an Effective Requirements Management Plan
More than 80% of project managers and team leaders believe that process requirements don’t articulate the needs of the business. This can lead to a higher project failure rate. The solution? Learn how to define requirements for a project with a requirements management plan that aligns business and project values that your entire team can get
10 Fatal Product Launch Mistakes
Product launches are stressful. While success can propel your company to new heights, a botched launch can cripple your business. On top of all that pressure, pulling off the perfect launch is a complicated process, with plenty of room for error. With less than 3% of new consumer goods considered "highly successful" (i.e., exceeding first-year
10 Fatal Product Launch Mistakes (+New DroneCo Comic)
Product launches are stressful. While success can propel your company to new heights, a botched launch can cripple your business. On top of all that pressure, pulling off the perfect launch is a complicated process, with plenty of room for error. With less than 3% of new consumer goods considered "highly successful" (i.e., exceeding first-year
Product Development Lessons from Infamous Product Flops
You’ve spent months laying the groundwork for your company's new product: conducting in-depth market research, creating wireframes and mockups, persuading stakeholders and execs to support your plan, plotting out a detailed project schedule, wrangling the development team, and working with marketing to generate buzz and ensure a successful launch. After all that work, the product
Top 5 Product Design Blogs to Follow
When you talk about product design, you're talking about the numerous processes involved in creating a product — whether physical or digital. It must have functionality that answers a target market's specific needs, and it must have an aesthetically pleasing form. It's a formula that Apple has used with much success. But where does one find
Web 2.0 for Product Management: Learning the Hard Way
, Wrike. I was happy to see that the topic generated great interest from the public; however, the dynamic of constant interaction with my audience turned out to be quite different from what you experience during regular product management software presentations. I learned a couple of good lessons from this PCamp session. I tried to mix
7 Product Management Best Practices for Beginner PMs
Product management is no walk in the park. Part strategist, part analyst, part marketer, part business executive, the product manager balances business objectives with customer needs to create innovative products that users love. The best product managers are constantly learning and improving the way they work. If you’re just starting a career in product management or
A Day in the Life of a Software Product Manager
You may know the general role of a product manager: they analyze market data and guide the product towards its intended purpose and optimal usefulness. But let's get specific — what does that actually mean in terms of daily tasks? Let's pull a Freaky Friday and step into a software product manager's shoes to see
Creative Problem Solving for Product Developers (Infographic)
Innovation isn't extraordinary anymore — it's expected. Product managers are facing saturated markets where every competitor is releasing new products and features at a quicker pace, each scrambling to beat the others to launch. Creativity is more essential than ever for product developers to capture consumers' attention, outpace the competition, and find ingenious solutions to
Product Management 101: How to Become a Product Manager
Stop me if you’ve heard this before: Product managers are technical people, so there’s no need to involve them in business, marketing, or sales decisions. Product managers spend all their time writing requirements. Creating a roadmap is just a matter of sprinkling some features on a timeline and adding a few dates. Product managers are all former engineers. It’s time
Product Launch Success: Using Wrike to Connect Marketers and Developers
Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution,
