Articles & Resources on Digital Marketing | Wrike Blog
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Digital Marketing

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Wrike’s CMO shares inside tips for marketing to marketers
Marketing 7 min read

Wrike’s CMO shares inside tips for marketing to marketers

Drawing on years of experience marketing to marketers, Wrike’s CMO Christine Royston offers tips for reaching a critical demographic.

How To Craft Your Ideal Client Profile
Marketing 7 min read

How To Craft Your Ideal Client Profile

Learn how to craft your ideal client profile and attract the right audience for your business.

Streamline Your Creative and Digital Asset Workflows With Wrike
News 5 min read

Streamline Your Creative and Digital Asset Workflows With Wrike

We’ve recently enhanced our offering for creative and digital asset workflows that we’re sure will level up processes for creative teams. We can’t wait to share these updates with you, so read on to learn about what’s new at Wrike for creatives. 

Wrike’s Soft Skills Matrix for Web Designers
Marketing 10 min read

Wrike’s Soft Skills Matrix for Web Designers

As a follow-up to his previous post on hard skills, Web Experience Manager Anton Antoniuk shares the soft skills matrix he developed for the Wrike web design team.

Wrike’s Hard Skills Matrix for Web Designers
Marketing 10 min read

Wrike’s Hard Skills Matrix for Web Designers

Anton Antoniuk, Web Experience Manager at Wrike, shares the skills matrix he developed for our web design team.

Performance vs Brand Marketing: A Comprehensive Comparison
Project Management 10 min read

Performance vs Brand Marketing: A Comprehensive Comparison

In today's competitive business landscape, digital marketing has become an essential tool for companies looking to gain a competitive edge. Two common approaches in digital marketing are performance marketing and brand marketing. While both strategies aim to drive business growth, they differ significantly in their approach and objectives. In this comprehensive comparison, we will explore

Unlocking Growth: Performance Marketing Strategies for Success
Project Management 10 min read

Unlocking Growth: Performance Marketing Strategies for Success

In today's fast-paced business environment, companies are constantly seeking ways to unlock growth and achieve success. One strategy that has proven to be highly effective is performance marketing. By understanding and harnessing the power of performance marketing, businesses can drive targeted traffic, increase conversions, and ultimately accelerate their growth trajectory. In this article, we will

Navigating the Digital Customer Journey for Enhanced Engagement
Project Management 10 min read

Navigating the Digital Customer Journey for Enhanced Engagement

In today's digital age, understanding the customer journey is crucial for businesses looking to enhance customer engagement. The digital customer journey refers to the process a customer goes through when interacting with a company's digital channels, such as websites, social media, and mobile apps. By comprehending this journey and strategically guiding customers along each stage,

How to Turn 404s From a Bad Experience to a Good One for Prospective Clients
Marketing 10 min read

How to Turn 404s From a Bad Experience to a Good One for Prospective Clients

What are 404 errors? They’re status update pages that tell you the webpage you navigated to doesn’t exist. Here’s how to make the most of 404 error pages.

In-Depth Guide to Mastering the Design Process: From Concept to Completion
Project Management 10 min read

In-Depth Guide to Mastering the Design Process: From Concept to Completion

Design is an essential aspect of creating visually appealing and functional products. Whether it is a logo, website, or any other form of visual representation, a well-executed design can leave a lasting impression on the audience. However, the design process can sometimes be overwhelming, with several stages and challenges to overcome. In this in-depth guide,

Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results
Marketing 5 min read

Navigating the Shift to Efficient Marketing: Leverage Wrike for Maximum Results

Please note: As of October 26, 2023, the Marketing Insights add-on is no longer available to new customers. Don’t worry, our award-winning software still offers robust support for marketing teams to measure and report on performance data. Check out our pricing page or contact our sales team for more information. Following an era of “growth at all costs,” many organizations are

Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running
News 3 min read

Wrike Named Leading Marketing Resource Management Solution by G2 for the Third Year Running

For the third year in a row, Wrike has been named a leading marketing resource management solution by G2.

How to Make a Social Media Calendar (Step by Step) for 2023
Marketing 10 min read

How to Make a Social Media Calendar (Step by Step) for 2023

A social media calendar helps plan and schedule social posts, saving time for other high-value work. Learn how to create a social media calendar template with Wrike.

Omnichannel Marketing Ultimate Guide
Marketing 10 min read

Omnichannel Marketing Ultimate Guide

Omnichannel marketing is a unified approach to serving customers across multiple channels. Learn more about creating a solid omnichannel marketing strategy with Wrike.

Digital Marketing Trends to Watch in 2023
Marketing 7 min read

Digital Marketing Trends to Watch in 2023

Consider these six digital marketing trends to watch in 2023 as you create goals and strategies for your marketing department.

The Ultimate Guide to Marketing Automation in 2023 [With Examples]
Project Management 10 min read

The Ultimate Guide to Marketing Automation in 2023 [With Examples]

What is digital marketing automation and how can it help marketers reduce their stress and workloads? Our guide to marketing automation tools explains it all.

Why Your Team Needs Social Media Automation in 2022
Marketing 10 min read

Why Your Team Needs Social Media Automation in 2022

Social media automation can help streamline and optimize your digital marketing efforts. Learn everything you need to know about social automation with Wrike.

Marketing to Gen Z: The Complete Marketing Strategy Guide
Marketing 10 min read

Marketing to Gen Z: The Complete Marketing Strategy Guide

Marketing to Gen Z is very different from marketing to Millennials, Gen Xers, and Boomers. Learn more about Generation Z marketing with Wrike.

Marketing to Millennials: 8 Strategy Tips for Success
Marketing 10 min read

Marketing to Millennials: 8 Strategy Tips for Success

The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is

What It Means to Be a Digital Project Manager
Project Management 10 min read

What It Means to Be a Digital Project Manager

Today's most effective project managers are the ones who have moved their teams and processes online. Using online project management, collaboration software, and cloud file storage systems, work is getting done efficiently and with better results. These digital project managers are the new faces of project management, and if you are looking to dive into the field, you need to start preparing now.

How to Create an Omnichannel Marketing Strategy (Infographic)
Marketing 3 min read

How to Create an Omnichannel Marketing Strategy (Infographic)

Think about how many devices and platforms you use a day. Smartphones, laptops, tablets, social media apps, emails — the list goes on. And on each and every one of these platforms lies an opportunity for a marketing campaign to reach you — to speak to you in your language and find out what makes

A Complete Guide to Marketing Metrics
Marketing 10 min read

A Complete Guide to Marketing Metrics

Effective marketing means refining your marketing metrics. We explain the key marketing metrics to strengthen campaigns and reap a greater marketing ROI.

The Definitive Guide to Global Marketing Strategy
Marketing 10 min read

The Definitive Guide to Global Marketing Strategy

A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.

Ultimate Tips for Social Media Management in 2022
Marketing 10 min read

Ultimate Tips for Social Media Management in 2022

Social media management is the process of planning, creating, publishing, and monitoring content on one or more social media platforms. Social media management is quite complex, often involving multiple strategies and channels. In addition to learning the basic best practices, social media managers must also stay up to date with trends, continuously monitor reports for