Wrike Saves PR Agency up To 10% of Working Hours That Were Previously Spent on Administration

Tipton Communications is a PR agency and employee communications company. They specialize in delivering communication strategies and tools that help their clients engage employees, build strong brands, and enhance their public standing.

Their story

Lack of organization led to doubled efforts and lost billable hours

Tipton Communications provides a broad range of marketing communications, employee communications, and public relations services. Almost all their work is project-based and involves a team of writers, editors, graphic designers, and a variety of freelancers who work remotely. As a distributed team, they found it increasingly difficult to track project deadlines and responsibilities. They spent too much time duplicating work and resolving work dependencies. Manual project tracking proved unreliable, as they didn't all have access to the same information. They also tracked hours manually, which was not as accurate as they needed. Finally, as projects began to pile up, tasks started to slip through the cracks, creating an unacceptable reputation risk.

As the complexity of the business increased, the informal methods they used for tracking projects began to break down. Each team member had their own way of managing projects and sharing status updates. In addition to keeping track of projects, President and CEO Dan Tipton also had to monitor whether people were updating forms and project status. He wasn't always aware of projects that were initiated by others, so the team had some duplicated efforts as well.