OSF HealthCare Crushes Creative Projects 50% Faster with Wrike and Adobe Integration

Their victory

Fast-tracking revisions and approvals

Tracking asset files and revisions through email used to be messy and time-consuming. Managing editing and approvals using Wrike and the Adobe Creative Cloud extension saves the team significant time and energy, as it fast-tracks the approval process.

“It’s so nice,” says Wessler. “From InDesign, I just go into the Wrike extension, see what changes need to be made, and then upload a new proof until we land on a final version. I no longer have to adjust my PDF settings, export to desktop, start an email, attach the asset, and send it. I just click the add button in Wrike directly from within InDesign and it's out there.”

“Yesterday we ended up having to send a one-off, high-priority patient email communication,” tells Bonk. “Because we had Wrike and the Adobe extension, the ability to proof, load, and comment was easily 50% faster than it would have been otherwise.”

Less time hunting for information, more time for quality

Creative collaboration was a headache before Wrike. Files and emails flew back and forth, causing roadblocks and stalling production.

“You'd have to search through emails and if people didn't reply all or a separate email got sent on top of another one, you'd have to group all that feedback together,” explains Wessler. “We don't have to spend time doing that anymore. Feedback is all in one place. In fact, it has allowed a little bit more back-and-forth because it's so easy and quick, which raises the quality of our assets.”

“I think the time to value within our team has certainly increased,” agrees Bonk. “We're collaborating more than we ever have before, but we’ve also cut the time it takes to revise and approve assets by 50%, if not more.”

Fewer emails, greater visibility

Collaborating directly within Wrike and through the Adobe extension keeps all project materials and communication in a single, easily accessible place. The benefit: enhanced visibility for all.

“From an operations standpoint, the transparency is amazing,” says Bonk. “I’m able to very quickly pull reports for my boss, so she can report up to her boss the kind of work that we're doing. The ability to do that quickly is just fabulous.”

“I'm more in the trenches doing production work,” says Wessler. “It’s really nice to cut out a bazillion emails every day. Instead of everyone on our team sending 10 emails about one topic, we just make comments in Wrike. I don't have to go search through emails for all my pieces and parts — they're all right there in one place.”

Their superpowers

Dynamic request forms

Before Wrike, the OSF team manually monitored and distributed up to 30 project requests a day. Now the team uses Wrike’s dynamic request forms. “Requesters answer a series of questions to tell us what they want, who their audience is, etc,” explains Bonk. “From there, if it’s something quick and easy, it’s automatically assigned to the right creative team. Requests that are a little bit more complex land in operations.”

Adobe Creative Cloud extension