- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
What Are Go-To-Market Tactics?
What Are Go-To-Market Tactics?
Every company wants its product launch to be successful. They may use multiple ways to grow, but all of them share one common element — the go-to-market strategy. This defines how they place their product in front of its intended audience.
If you don’t use the right go-to-market tactics, you’re likely to spin your wheels without getting anywhere.
This can be a common scenario, especially if you’re trying to break into the market or launch a new product. That’s why we’re diving deeper into go-to-market tactics that can power your current and future marketing objectives.
Go-to-market tactics definition
Go-to-market tactics are planned activities that promote a product or service to achieve a specific marketing goal.
These tactics are carefully crafted to align with an organization’s broader marketing and SEO strategy and overall business vision. Go-to-market tactics are focused on:
- Launching a new product or service in the market
- Introducing an existing product or service to a new geography or audience
- Supporting a relaunch of a current product or service
What are the different kinds of go-to-market tactics?
Go-to-market tactics evolve constantly. Teams cannot just “set it and forget it.” They implement the tactics, measure results, and make the necessary adjustments.
We’ve compiled a list of go-to-market tactics that can fit in your marketing strategy:
- Paid content placements on social media, websites, or publications such as Facebook Ads and YouTube Ads
- Paid brand representation or sponsorship for an event, webinar, or podcast
- Positive reviews from a celebrity or influencer
- Sending targeted emails to existing or potential customers
- Showcasing the product in offline tradeshows and exhibitions
- Creating and publishing targeted content for promoting the new product or service
- Conducting pre-launch product challenges on social media channels such as Facebook, Instagram, TikTok, or Snapchat
- Producing short-form informational videos for customers on how to use their product or service
- Video testimonials from existing customers
- Engaging with potential customers on online communities such as Quora
Never choose a marketing tactic just because it’s easy to implement, but the tactics that fit your overall go-to-market goals.
Bringing a product to market need not be complicated. Add powerful go-to-market tactics to your overall strategy and grow your company with a planned and meaningful approach.
Get a free Wrike trial to see how you can analyze the market, monitor progress, and execute your GTM tactics effortlessly.
Chris Mills
Chris is the Vice President of Product Marketing and GTM at Wrike, leading the product marketing, industry solutions, market intelligence, and go-to-market strategy teams. He has over 25 years of experience in the enterprise software industry, previously heading marketing teams at Salesloft, Hearsay Systems, and PROS. Chris combines analytical and people skills with business knowledge to build high-performing teams and drive cross-functional results.