What Is a Go-To-Market Campaign?

What Is a Go-To-Market Campaign?

A go-to-market campaign is often referred to as a go-to-market strategy. It’s a plan that positions your product for launch by helping you define your ideal customers and coordinate messaging to reach them. 

A go-to-market campaign is essential if you are testing a market for a new product or planning to release a new product to market. Go-to-market campaigns are also very important if you are releasing an existing product to a new market, and help marketers determine how best to go about the launch. 

Go-to-market campaigns help different departments stay aligned and focused on the same goals, which can make a successful product launch easier to achieve. Creating a go-to-market roadmap is a critical element in building your step-by-step go-to-market campaign. Your go-to-market roadmap is a visual timeline of the activities and campaigns involved in your product launch and will give stakeholders a sense of critical inter-departmental activities.