What Is a Go-To-Market Pitch Deck?

Go-to-market slide definition

A go-to-market pitch deck is a presentation that outlines the new product launch in a simple and visual format.

It clarifies the go-to-market strategy for all stakeholders, whether it’s a new product launch or brand relaunch in a new territory. Use the go-to-market pitch deck to:

• Inform cross-functional teams and stakeholders about the go-to-market strategy
• Illustrate the broader business strategy and connect it to the product launch
• Authenticate the service or product launch pricing, audience, market, or timing

What goes in a go-to-market pitch deck?

Go-to-market slides differ based on an organization’s nature, scope, and launch strategy. However, here’s a list of some common elements included in most of them:

• Service or product name and definition
• Identification of the market, client, and their attributes
• Validation of market needs
• Strategic business goals
• Market benchmarking and competitive intelligence
• Product launch beta testing
• Go-to-market strategy and business case
• Pricing, sales, and service support
• Product launch roadmap
• Promotion plan including public relations, advertising, and other marketing programs
• Launch budgets and required list of resources
• Launch KPIs and metrics to be tracked

Go-to-market pitch deck tips and best practices

Create a simple but comprehensive go-to-market pitch deck with these tips and best practices:

• Use multimedia elements, including visuals, quotes, Gantt charts, and SWOT analysis to share ideas. Visual elements are great for improving understanding and data retention.
• Pick one idea per go-to-market slide to keep them easy to understand and avoid overwhelming your audience, which may not be technical.
• Present the strategy with accurate, valid, and relevant data to minimize errors.

Any stakeholder should be able to review the go-to-market slides and quickly understand the product launch strategy.

Showcase your path to profitability to get their feedback and eventual buy-in. Get a free Wrike trial to acquire more customers, reach a new market, and effectively communicate your go-to-market strategy.