- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
What Is the Go-To-Market Timeline?
What Is the Go-To-Market Timeline?
The go-to-market timeline is the amount of time it will take to complete the activities outlined in a go-to-market strategy. This timeline is often detailed in a go-to-market roadmap, which is a visual representation of the activities, steps, and campaigns contained in the go-to-market strategy. Creating a roadmap for the go-to-market timeline will help stakeholders understand durations and deadlines for each step of the go-to-market strategy and keep the product launch on track.
A go-to-market roadmap is a good way to estimate the go-to-market timeline needed to complete go-to-market activities and campaigns, which stakeholders will need to understand to plan their own schedules and resources. Go to market roadmaps will also help cross-functional teams work together because it gives a visual representation of the dependencies between activities.
Wrike’s Gantt charts are a great way to determine your go-to-market timeline. They allow you to assign accountability to each task, drag and drop dependencies to accommodate resource shortages, and seamlessly adjust deadlines without reworking the entire timeline.
Chris Mills
Chris is the Vice President of Product Marketing and GTM at Wrike, leading the product marketing, industry solutions, market intelligence, and go-to-market strategy teams. He has over 25 years of experience in the enterprise software industry, previously heading marketing teams at Salesloft, Hearsay Systems, and PROS. Chris combines analytical and people skills with business knowledge to build high-performing teams and drive cross-functional results.