æè¿ã®ãŠã§ãããŒãWrikeã«ãã£ãŠã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°ã«éæ³ãããããã§ã¯ãã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°æ åœè 2人ãCMOã®Esther Flammeræ°ãšå¯Ÿè«ããŸããã
ãã®ããã°èšäºã§ã¯ãããžã¿ã«ã»ããŒã±ãã£ã³ã°ã»ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ã»ãããŒãžã£ãŒã®Virginia Foriariniæ°ãšæ°è£œåå°å ¥éšéã®è²¬ä»»è ã§ããTony Drewsæ°ãæäŸããç¥èŠãã玹ä»ããŸãããäºäººã¯æ¬¡ã®å 容ã«ã€ããŠèªã£ãŠããŸãã
- æ¥éã«å€åããããžãã¹ç°å¢ãšããããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã«äžãã圱é¿
- å€é©ç®¡çããã»ã¹ã«ãããŠããŒã±ãã£ã³ã°æ åœè ãå æããªããã°ãªããªã課é¡
- ã¯ãŒã¯ãããŒãããžã¿ã«åããããã»ã¹ãäžå åããããšãããã«éèŠã
⊠ãšä»ã«ãããããèªã£ãŠããŸãã
ã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°
ãŸããã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°ç°å¢ãšãTonyãšVirginiaã®è·å Žç°å¢ã®æŠèŠããå§ããŸãããã
Tonyã¯ã35ïœ40åã®ããŒã±ãã£ã³ã°éšéã«æå±ããŠããŸãããã®éšéã¯3ã€ã®ããŒã ã§æ§æãããäž»ã«ä»¥äžã®ããšãæ åœããŠããŸãã
- 補åããŒã±ãã£ã³ã°
- æ°èŠè£œå玹ä»
- æç¶å¯èœæ§
ããŒã ããšã«ç°ãªãããŒã±ãã£ã³ã°ç®æšããããããTonyã¯åã ã®æéãå®ããã¡ã³ããŒãå šäœçãªæŠç¥çç®æšã«åããŠææ矩ãªé²æ©ãéããããšãã§ããããã«ã足䞊ã¿ãæããå¿ èŠããããŸãã
Virginiaã«ã¯ãæ€èšãã¹ãã°ããŒãã«ããŒã±ãã£ã³ã°ããŒã ãšããŒã«ã«ããŒã±ãã£ã³ã°ããŒã ã®äž¡æ¹ããããŸãã ã°ããŒãã«ããŒã ã¯ã14ãåœã®ã¹ããŒã¯ãã«ããŒã代çåºãšååããäžè²«ããŠã¢ã»ããã®å¶äœãã³ã³ãã³ãã®äœæãããŒã±ãã£ã³ã°æŽ»åã®èª¿æŽãè¡ã£ãŠããŸãã
äžæ¹ãçŸå°ããŒã ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ãã£ã³ããŒã³ãèŠæ¬åžããã®ä»ã®ããŒã±ãã£ã³ã°æŽ»åãéããŠãç±³åœã§ã®ããžãã¹ãä¿é²ããæšé²ããŠããŸãã
VirginiaãšåœŒå¥³ãæå±ããããžã¿ã«ããŒã±ãã£ã³ã°ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ããŒã ã«ãšã£ãŠã®äž»ãªèª²é¡ã¯ãå¶æ¥ããŒã ãšããŒã±ãã£ã³ã°ããŒã éã®äž»èŠãªããã»ã¹ã調æŽããŠæé©åãããšåæã«ãå€ãã®ããŒã±ãã£ã³ã°æ¥åãããžã¿ã«åããããšã§ãã
æ¿åã®æ代ã®å€é©ç®¡ç
ã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°éšéãäž»èŠãªäœæ¥ç®¡çãœãªã¥ãŒã·ã§ã³ãšããŠWrikeãæ¡çšããçç±ãç解ããã«ã¯ãéå»æ°å¹Žéã®äœæ¥ç¶æ³ãšããããã©ã®ããã«åçã«å€åããããæŠèª¬ããããšãéèŠã§ãã
äžçäžã«æ ç¹ã眮ããã€ããªããããŒã ãå®å šãªã¢ãŒãããŒã ã®æ°ãå¢ããŠãããããããŒã±ãã£ã³ã°ããŒã ã«ã¯ å°ãªããªãœãŒã¹ã§ããå€ãã®ææãäžããªããã°ãªããªããšããäœèšãªãã¬ãã·ã£ãŒãããã£ãŠããŸãã
å¶çŽãšäºç®å¶éãå¢å ãããªãœãŒã¹ãæžå°ããããšã«ããã ããŒã±ãã£ã³ã°ããŒã ã®å€ãã«ãšã£ãŠ æ¥ã ã®æ¥åã§åµé æ§ãçºæ®ããããšãæç¡ãèšããªãèŠä»¶ãšãªã£ãŠããŸãã
Virginiaã®èŠ³ç¹ããèŠããšãã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°ã®å€§éšåãå ããèŠçŽ ãåŸæ¥åããããžã¿ã«ããŒã±ãã£ã³ã°ãžç§»è¡ããããšã¯ãCOVID-19 ãã³ãããã¯ã«ãã£ãŠå€§å¹ ã«å éãããŸããã 察é¢åŒã®ãªãã£ã¹ã¯ãŒã¯ãã€ãã³ããããªã¢ãŒãã¯ãŒã¯ã®èšå®ãžãšå€åããäžãåŸæ¥å¡ã¯100ïŒ ããžã¿ã«ã³ãã¥ãã±ãŒã·ã§ã³ã«äŸåããåžžæãªã³ã©ã€ã³ã®è·å Žç°å¢ãåãå ¥ããªããã°ãªããŸããã§ããã
åŸæ¥ã®ããŒã±ãã£ã³ã°ã¯äŸç¶ãšããŠã·ãŒã¡ã³ã¹ã®ããŒã±ãã£ã³ã°æŠç¥ã®éèŠãªéšåã§ããã圹å²ã«ãããŠã¯ããžã¿ã«ããŒã±ãã£ã³ã°ãåªå ãããäžäºã®æ¬¡ã«ãªã£ãŠããŸãã ããã«ãVirginiaã¯ãäŒç€Ÿå šäœã®çŠç¹ã補åãã顧客äžå¿ã®ã¢ãããŒãã«ç§»ã£ããšææããŠããŸãã
Tonyã®èŠç¹ã§ã¯ãããæ°å¹Žã§ãããžã§ã¯ãã次ã ãšå¢ããæåŸ ã«å¿ããããã«ã¯ããã«è¿ éã«é©å¿ããå¿ èŠããããŸããã ããã«ããã次ã®ãããªéèŠãªè³ªåãå°å ¥ãããŸããã
- ãããžã§ã¯ããããŒã éã§ã©ã®ããã«ãªãœãŒã¹å ±æããŠããŸããïŒ
- ããŒã±ãã£ã³ã°ããã»ã¹ãåçåããããã«ãããŸããŸãªããŒã ãé£æºãããäºãã«åŠã³åãã«ã¯ã©ãããã°ããã§ãããã?
- å€åããåžå Žã«ãã絶ãéãªãæµ®ãæ²ã¿ã«å¯Ÿå¿ããããã«ãææ決å®ããã»ã¹ãã¹ããŒãã¢ããããã«ã¯ã©ãããã°ããã§ãããã?
Wrikeãæ瀺ãã ä»äºã®ããŒã¯ãã¿ãŒ ã¬ããŒãã«ãããšãããŒã ã®è¡åãææ¡ããŠããããŒã±ãã£ã³ã°ãªãŒããŒã¯ããã 37% ã§ããã ãã®ãããããŒã ãèšå®ããææšã«åŸã£ãŠç®æšãéæããŠãããã©ãããè©äŸ¡ããããšã¯éåžžã«å°é£ã§ãã
ç©äºãè€éã«ããããé·æã«ãããæè¡ã¹ã¿ãã¯
éå»æ°å¹Žéãã·ãŒã¡ã³ã¹ã®ãããªäŒæ¥ã¯ãèªç€Ÿã®åãæ¹ãåèããããšãäœåãªããããã ãã§ãªããåäžã®ä¿¡é Œã§ããæ å ±æºã®å¿ èŠæ§ãé«ãŸã£ãŠãããããå€ãã® æè¡ã¹ã¿ã㯠ãåé·åããŸããã
Tony ãåããŠããããŒã±ãã£ã³ã°ããŒã å šäœã§ãããŸããŸãªäœæ¥ãœãªã¥ãŒã·ã§ã³ã«æŽ»çšã§ããããŒã«ã 6 ã€ïœ 7 ã€ãããŸããã åé¡ã¯ãæ å ±ãããŸããŸãªåœ¢ã§ãå€æ§ãªæ å ±æºããåŸãããŠãããããå šäœåãææ¡ããããšãå°é£ã ã£ãããšã§ãã
åæ§ã«ãVirginiaã¯è² è·ã®é«ãæè¡ã¹ã¿ãã¯ãæ±ãããšã«æ £ããŠããŸããããæçµçã«ã¯ããŒã«éã®æ絶ã倧ãããããšæããŸããã
Wrikeã®ãä»äºã®ããŒã¯ãã¿ãŒããšããã¬ããŒãã§åŒ·èª¿ãããŠããããã«ãåŸæ¥å¡ã¯å¹³åããŠ1æ¥ã« 14çš®é¡ã®ã¢ããªã 䜿çšããŠããŸãã ããããWrikeã®ãããªäžå åããããœãªã¥ãŒã·ã§ã³ã«å¯Ÿããé«ãéèŠãããçç±ã§ãã
TonyãšVirginiaã®äž¡è ãé·å¹Žé Œãã«ããŠããé·ãæè¡ã¹ã¿ãã¯ãè² æ ã«ãªãå§ããŠããŸããããã®ããã圌ãã¯åäžã®ãœãªã¥ãŒã·ã§ã³ã暡玢ããããã«ãªãããã®æ¢æ±ã«ããWrikeã«ãã©ãçããŸããã
äžæ žãšãªãããŒã±ãã£ã³ã°ããã»ã¹ãã€ãªã
ã以åã®ããã»ã¹ã§ã¯ãã¹ãã¬ããã·ãŒããå€ãããŸããã
äžçäžã®ããŸããŸãªããŒã±ãã£ã³ã°ããŒã ãšä»äºãããŠãããšãVirginia ã¯è¿æ³ã«ã€ããŠææ°ã®æ å ±ãåŸãããã«äŒè°ã«å€ãã®æéãè²»ãããŠããã®ã«ãçµ±äžããããã©ãããã©ãŒã ããæ確ã«æŠèŠãææ¡ã§ããŠãããšããæèŠããªãããšã«æ°ä»ããŸããã
ããããžã§ã¯ããããå¹ççã«ç®¡çã§ãããã©ãããã©ãŒã ãæ¢ããŠããŸããã
ããžã¿ã«ã»ããŒã±ãã£ã³ã°ã»ãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ã»ããŒã ã¯æ¬¡ã®ãããªãœãªã¥ãŒã·ã§ã³ãå¿ èŠãšããŠããŸããã
- ç°¡åãªã³ã©ãã¬ãŒã·ã§ã³ãå®çŸã§ãã
- 容æã«äœ¿çšã§ãã
- ãããžã§ã¯ãèšç»ã«ã€ããŠããŸããŸãªèŠç¹ãæäŸãã
Wrikeã¯Virginaã念é ã«çœ®ããŠãããããã®é ç®ããã¹ãŠæºãããã·ãŒã¡ã³ã¹ã®14,000人ãè¶ ããæ¢åã®WrikeãŠãŒã¶ãŒããã®è¯å®çãªãã£ãŒãããã¯ãåããŠãå°å ¥ãéå§ãããŸããã
ãããžã§ã¯ãã詳现ã¬ãã«ãšãã¯ãã¬ãã«ã®äž¡æ¹ã§ç¢ºèªã§ããããšã¯ãè¡ãå¿ èŠã®ããäœæ¥ãããæ確ã«èŠèŠåããã®ã«éåžžã«åœ¹ç«ã¡ãŸããã
ãå šäœçãªèŠç¹ãæã€ã ãã§ãªãã詳现ãæãäžããããšãã§ããŸããã
Tonyã¯ãŸããããŒã ã®äžæ žãšãªãããŒã±ãã£ã³ã°ããã»ã¹éã®ç¹ãšç¹ãçµã³ã€ããããšã«ãç±å¿ã§ãããããæ¥ãããŒã±ãã£ã³ã°ããŒã å šäœãšã®ããŒãã£ã³ã°ã§ãå€åã®å¿ èŠæ§ãæãæ確ã«ãªã£ãã®ã§ãã
Tony ãšããŒã±ãã£ã³ã°ããŒã ã¯ãååæã®ç®æšãèšç»ããããã«éãŸããå£äžé¢ã®ãã¯ã€ãããŒãã«ãªãœãŒã¹ãã¿ã¹ã¯ããããžã§ã¯ãã«é¢ããæ å ±ãæžèŸŒã¿ãŸããã
Wrikeã䜿ãå§ãããšããTonyã¯ã€ãã«ããŒã±ãã£ã³ã°ããŒã å šäœã®ã¢ã¯ã·ã§ã³ã1ãæã§ç¢ºèªã§ããããã«ãªã£ããããéææ§ãåŸãããããšã®éèŠæ§ãå®æããŸããã
æãèå³æ·±ãã£ã [ããš] ã¯ãå šãŠã®ããŒã ã®éææ§ãäžã€ã®æ確ãªæŠèŠãšããŠææ¡ããããšã§ããã
ãã®éææ§ã¯ä»ã®éšéã«ãæ¡å€§ããŸãããããã«ããã財åéšéã¯Wrikeã«ãã°ã€ã³ããã ãã§ããŒã±ãã£ã³ã°ããŒã ããçŽæ¥æ°åãåŒãåºãããšãã§ããããã«ãªããŸããã
Tony ã¯ããã«ãäœæ¥è² è·ã«é¢ããå¹æçãªèšç»ã®ããã«ããŒã±ãã£ã³ã°ããŒã å šäœã§ãªãœãŒã¹ãã©ã®ããã«äœ¿çšãããŠããããäžç®ã§ç¢ºèªã§ããŸããã 圌ã¯æãå·®ãè¿«ã£ããã¹ãŠã®ã¿ã€ã ã©ã€ã³ã1ã€ã®æŠèŠã§èŠèŠåã§ããæãéèŠãªã®ã¯ããã€ã§ãæåªå äºé ãäœã§ãããã確èªã§ããããšã§ãã
äžéšã®ããŒã ã§ã¯ãWrikeã䜿çšããŠã¿ã¹ã¯ããããžã§ã¯ãã«çŽæ¥äŒè°ã®è°äºé²ãè¿œå ããã¡ãŒã«ã®ãã©ããŒã¢ãããé·ãææžã眮ãæããããšãã§ããŸããã
Tonyãè¿°ã¹ãããã«ããããããŠã³ã®å®å šãªå¯èŠæ§ãä¿¡é Œã§ããå¯äžã®æ å ±æºãäžæ žããã»ã¹ã®èªååã«ããã6ã€ã®ç°ãªãæé ã«é Œãçç±ã¯ãããŸããã§ããã
ãããããŠã³ã®èŠç¹ããé¢ããŠããåããŒã ã¡ã³ããŒãWrikeã§äœã«åãçµãã§ããããèŠãããšãã§ããã°ãåã ã®èª¬æ責任ãçãŸããææ矩ãªè°è«ãè¡ãããå¯èœæ§ãéããããšTonyã¯ææ¡ããŸããã
Wrikeãå°å ¥ããŠããããŒã ãžã®ã¢ããã€ã¹
ãŠã§ãããŒã®ç· ãããããšããŠãEstherã¯TonyãšVirginaã®äž¡è ã«ãWrikeã䜿ãå§ããããšããŠããããŒã ã«äœãã¢ããã€ã¹ãæ±ããŸããã
Virginiaããå§ããŸãããã
Wrikeã§ã®åŠç¿ã¯ãŸã åæ段éã§ããããVirginiaã®ããŒã ã¯å¹Žåã«äœæ¥ãããžã¡ã³ããã©ãããã©ãŒã ãå°å ¥ããŸããã
Virginiaã¯ãWrikeã䜿ãå§ããããšããŠããããŒã ã«ã¯ããŸãããŒãºã®åæè©äŸ¡ãè¡ãã次ã®ãããªè³ªåãããããšãæšå¥šããŠããŸãã
- ãã®ããŒã«ã¯ãããŒã ãšããŠäœãããã®ã«åœ¹ç«ã¡ãŸããïŒ
- Wrikeã§ã©ã®ãããªããã»ã¹ãæ¹åãããã®ãïŒ
- åã ã®ããŒã ã«å¹æçãªã¯ãŒã¯ãããŒãèšå®ããã«ã¯ã©ãããã°ããã§ããããïŒ
ãããããVirginiaã¯ãçŠç¹ãåœãŠãç¹å®ã®ãŠãŒã¹ã±ãŒã¹ã2ã€ã3ã€ã ãéžæããããšãææ¡ããŠããŸãã
ãã¹ã¿ãŒãæç¹ã§æ±ãç¯å²ãåºããããšãéå°ãªæ°ã®ç®æšãæ±ããããšã«ãªããããããŸããã
ããŒã ãWrikeã䜿ãããšã«ããæ £ãå§ããšãããã«å€ãã®æ©èœãããŒã ã«æ瀺ã§ããŸãã ãŸããããŒã ã¡ã³ããŒããçµå¶é£ãŸã§ãå šå¡ãåå ããäžããäžãŸã§è¶³äžŠã¿ãæããŠåãæ¹åã«é²ãããšãã§ããããã«ããããšãéèŠã§ãã
Virginia ã¯ãç¿æ £ã¯ç¹°ãè¿ãããšã§çãŸããããšãç¥ã£ãŠããŸãããããŒã ã¡ã³ããŒã«ãšã£ãŠå€åã¯é£ãããããããŸãããããã®æ°ããäœæ¥ãããžã¡ã³ããã©ãããã©ãŒã ãåŸã ã«å°å ¥ããŠãããšã倧ããªãã¬ãŒã¯ã¹ã«ãŒã«ã€ãªããå¯èœæ§ããããŸãã ããã§åœŒå¥³ã¯ãããŒã ã¡ã³ããŒãæ¯æ¥ç°¡åãªæŒç¿ãè¡ããšãã21æ¥éã®ãã£ã¬ã³ãžãå®æœãããšããã¢ã€ãã¢ãæãã€ããŸããã
ãã«ãŒãã£ã³ãå€ããã«ã¯21æ¥ãããã®ã§ã21æ¥éã®ãã£ã¬ã³ãžãããŸããã
éèŠãªãã€ã³ã: æ確ãªç®æšããå§ããŠãå°ããªã¹ããããèžãã§ããŒã ãæ°ããåãæ¹ã«æ £ããããŸãããã 21æ¥éã®ãã£ã¬ã³ãžã§åŠç¿ããã»ã¹ãã²ãŒã åããæ¯æ¥Wrikeã§ç°¡åãªæŒç¿ãè¡ããŸãã
次ã¯Tonyã§ãã圌ã¯ãŸã Wrikeã®ã»ããã¢ããããã»ã¹äžã§ãããããŒã±ãã£ã³ã°ããŒã å šäœã§ãã©ãããã©ãŒã ãããŸãå°å ¥ããããã®æ確ãª3段éã®èšç»ãæã£ãŠããŸãã
ã¹ããã1: ãã€ã¬ãã«ãªã¢ã¯ãã£ããã£ã®éææ§ã確ç«ãã
ãç§ãã¡ã¯Wrikeã䜿ã£ãŠãã®æŠèŠãææ¡ãããã¹ãŠã®ã¢ã¯ãã£ããã£ããããã³ã°ããŠããŸããã
ãŸããããªããšããªãã®ããŒã ããäºãã®ã¿ã¹ã¯è²¬ä»»ãå®å šã«ææ¡ã§ããããã«ãWrikeã§æŠèŠãäœæããŸãã ãã®å€§ãŸããªæŠèŠãããåªå 床ããã®ä»ã®èŠçŽ ã«åºã¥ããŠã¿ã¹ã¯ããã©ãã°ã¢ã³ãããããããããŒã ã«åãããã«ã¹ã¿ã ã¯ãŒã¯ãããŒãäœæã§ããŸãã
ã¹ããã 2: ã¿ã¹ã¯ãšãªãœãŒã¹ãå²ãåœãŠã
次ã«ãå šäœåãææ¡ããããã«ããã¹ãŠã®ã¿ã¹ã¯ãšå¯Ÿå¿ãããªãœãŒã¹ãå²ãåœãŠãŸãã ããããã¹ãŠãèšç»ãããšãã©ã®æéãè¿ã¥ããŠãããããŸãäœæ¥è² è·ã®é åãã©ã®ããã«ãªãããããããŸãã
ã¹ããã 3: äºç®ãå²ãåœãŠã
æåŸã«ãäºç®ãå²ãåœãŠãèŠç©ãããè¶ ããªãããã«ããŠãã ããã
Tonyã¯ãŸããåæ¥ãããã©ãããã©ãŒã ãæ倧éã«æŽ»çšããããšã劚ããæœåšçãªé害ãäºæž¬ãå§ããåã«ãã§ããã ãå€ãã®è³ªåãWrikeã®ã¢ã«ãŠã³ããããŒãžã£ãŒã«å°ããããšãå§ããŠããŸãã
éèŠãªãã€ã³ã: ããŒã ã§åããŠWrikeã䜿ãå§ãããšãã¯ãæ確ãª3段éã®ãã©ã³ã䜿ã£ãŠçŽã¡ã«å šåã§åãçµã¿ãŸãããã
ã芧ã®ãšãããWrikeã¯ã·ãŒã¡ã³ã¹ã«ãšã£ãŠå®ç§ãªããŒã±ãã£ã³ã°ãœãªã¥ãŒã·ã§ã³ã§ããã
ã«ã¹ã¿ã ãªãªã¯ãšã¹ããã©ãŒã ãšAdobe Creative Cloudã®é£æºã«ããäŒç»ãšæ§æ³ãããå¹çåãããæ¿èªãšè±å¯ãªããŒã¿ã衚瀺ããããã·ã¥ããŒãã«ããã¬ãã¥ãŒãšå ±åãŸã§ãWrikeã䜿çšããŠããªãã®ããŒã±ãã£ã³ã°ãå¹çåããããšãã§ããŸãã ç¡æã®2é±éãã©ã€ã¢ã«ã§è©³çŽ°ãã確èªããã ããŸããä»ãããè©Šããã ããã