MediaValet’s Partnership with Wrike Enhances Digital Asset Management and Work Management Solutions

Vancouver, BC, August 21, 2024 – MediaValet, a leading provider of enterprise digital asset management (DAM), video content management and creative operations software, today announced the continued success of its technology partnership with Wrike, the most intelligent work management platform. Originally established in 2018, this partnership has allowed MediaValet and Wrike to deliver integrated solutions that empower organizations to manage, collaborate and distribute digital assets more efficiently. 

MediaValet customers have widely adopted Wrike, which has played a crucial role in MediaValet securing its preferred technology partner status with Wrike. The enhanced connector has significantly boosted adoption for both solutions, creating a notable win-win scenario for MediaValet and Wrike’s mutual customers. This increased adoption is driving customers to realize the 10x marketer value. 

Key Benefits of this Partnership: 

• Streamlined Access to Assets: By integrating MediaValet’s comprehensive DAM with Wrike’s robust collaborative work management capabilities, users can seamlessly access, manage and share digital assets stored in MediaValet within Wrike. 

• Enhanced Collaboration: The partnership enables real-time access to the latest asset versions, enhancing collaboration among teams. Project progress can be tracked more effectively, ensuring marketing campaigns and creative projects are delivered on time. 

• Improved Productivity: The combined solution supports better collaboration across teams, reduces bottlenecks, and enhances overall productivity by providing a unified platform for asset management and project execution. 

The partnership has delivered significant value to customers, including Knute Nelson and Monumental Sports & Entertainment, by enhancing marketing efficiency and establishing standard operating procedures for creative workflows. 

"Effective work management hinges on seamless integrations," says Christine Royston, Chief Marketing Officer at Wrike. "Our partnership with MediaValet underscores this fact. By combining our intelligent work management capabilities with MediaValet's robust digital asset management, we can create more streamlined workflows, significantly increase visibility, and ensure teams are working with up-to-date, synced versions. This integration is more than just an operational enhancement — it enables teams to reorient their time and focus on high-impact, creative work that truly drives business success." 

By leveraging the integrated features of both platforms, organizations can minimize time spent on administrative tasks, allowing teams to focus on strategic and creative initiatives. Users can easily attach assets from the DAM directly to Wrike tasks, ensuring everyone has the necessary resources for project completion. Additionally, when assets are updated, they can be seamlessly sent back to the DAM as new versions, maintaining an organized and up-to-date asset repository. 

"We are excited to continue our partnership with Wrike, a company that shares our vision for innovation and excellence," said Rob Chase, President & CEO at MediaValet. "This collaboration enables our customers to leverage the best of both platforms, driving efficiency and effectiveness in managing their digital assets and projects."  

“The integration has enabled our artists to minimize adjustments during the finalization process by saving art directly to MediaValet,” said Michelle Hammond, Manager of Art Operations at Herff Jones. “This one extra step has made a world of difference, significantly reducing our workload—I'd estimate by a full business day each week. We are able to work more collaboratively with other teams by giving them direct access to MediaValet. They can now quickly find what they need, reducing work for everyone across the board.”

Learn more about the customer benefits of the MediaValet and Wrike partnership at our September 18 webinar, “How Herff Jones Boosted Efficiency by 20% Through Creative Process Transformation”. Register here for the event.

About MediaValet 

MediaValet is a leading provider of enterprise digital asset management, video management, and creative operations software, empowering teams to deliver content-at-scale and drive business impact with their digital assets. MediaValet enables organizations to expand their content library without constraints, ensuring optimal discoverability through categories, keywords, AI-tags and more. Recognized as the undisputed leader in DAM security, MediaValet is trusted by over 500 global organizations to safeguard their digital assets. Learn more at mediavalet.com.