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content operations templatecontent operations template

Manage your content pipeline

It can be challenging for content operations departments to manage their workloads. The to-do list grows every day, with multiple current tasks, ongoing discussions, and a constant flow of new requests. Content operations teams need to be organized, so that requests are triaged efficiently, file versions can be easily found, and completion is delivered on time.

Wrike’s content operations template makes it easy to tailor the perfect workflow for your team. Transform your intake with customized content briefs that capture all the details you need. Visualize all your tasks in one place, fast-track approvals, and track progress with productivity dashboards and editorial calendars. Get your content to market faster than ever.

What’s included in this template

Why content operations teams need Wrike

Discover how Wrike’s game-changing features can help you streamline and accelerate your content operations processes.

Optimize work requests

Simplify your intake with Wrike’s custom content request forms. Easily tailor the language for your team and design a layout that captures all the information you need. Create custom fields, conditional steps, and automatic assignees in seconds.

View project progress

Create a custom dashboard to track the progress of creative assets as they move through the various stages from “In Production” to “Review” to “Completed.” Spot bottlenecks at a glance to keep momentum moving and delivery on schedule.

Accelerate approvals

Simplify your content approval process with Wrike’s content operations template. Store and organize assets for easy access and in-context editing. Use automation to prioritize tasks by date, send reminders to approvers, and push progress forward. 

Track timelines

Get a bird’s-eye view of your content operations with Wrike’s calendars. Use filters to visualize due dates, tasks, and different calendars. Share with internal and external stakeholders to keep everyone on the same page.

<p>Execute content faster</p>

Execute content faster

Free 14-day trial. Easy setup. No credit card required.

Install in existing account
<p>Execute content faster</p>

What’s included in this template

  • Department request dashboard
    This template includes a pre-built department request dashboard that gives you a bird’s-eye view of all your activities. Create your own widgets and color-code status or assignee labels. Find out more about Wrike’s project dashboards. 
  • Structured request forms
    Centralize and organize your intake with Wrike’s content request forms. Use custom item types to create the perfect brief for your team, with tailored questions to gather all the information you need to get started fast.
  • Shared content calendars
    Manage multiple content creators’ schedules with Wrike’s shared calendars. Use filters, color-codes, and layers to view only the information you need, whether it’s a writer’s workload or key campaign deadlines. Share with stakeholders in seconds.
  • Custom item types
    Work your way with Wrike’s versatile custom item types. Tailor your workspace with language, sections, and fields that reflect your content operations. Create a library of common custom item types like blog posts, brochures, or website content.
  • Content dashboard
    Get more out of your day with Wrike’s personal productivity board. Check your to-do list, track your content production progress, and get fast access to important files, forms, and feedback. Toggle to display only high-priority tasks or projects.
  • Custom workflows
    Use Wrike’s custom workflows to fully optimize your content operations. This template comes with statuses like "content review", "waiting on others", and "needs more info" but you can customize these to suit your team’s way of working.
  • Proofing and approval tools
    Speed up your sign-off process with Wrike’s powerful proofing and approval software. Add comments in-context and in real time, view side-by-side versions, and store all assets securely for easy access by internal or external reviewers. 

How to use Wrike’s content operations template

This content operations template will help you organize, streamline, and accelerate your organization’s creative output.

We have a step-by-step guide that will show you how to:

Step 1: Collect content briefs

When creative assets are required, the requestor answers questions listed on the template’s request form. These include: what is the project description? What type of content is being requested? Who is the target persona? When is it due? When it’s completed, they’ll submit the request form to the marketing project manager or traffic manager.

Step 2: Organize intake

The request form will come in via your intake folder. Take a look at the details and ensure all the necessary information has been provided for your team to start the task. Cross-tag the request and add it to the relevant folder or folders.

Now, you must check if your team has the capacity to complete the task. Consult your team’s tasks to see who has the most bandwidth and assign your task accordingly. Want more visibility on your project timeline? Switch from Table view to Gantt chart. Drag and drop tasks, add dependencies, and move milestones with a single click.

Step 3: Kickstart workflow

Remove the project from your intake folder to initiate the next stage of content operations. You can tweak the settings so this action triggers a status change (e.g., move to “Content Review” or “In Revisions”).

Use the customizable workflow to update task statuses and track progress. Get a bird’s-eye view of your projects with an easy-to-configure Gantt chart. Create individual folders and subfolders for each task to eliminate confusion once and for all.

Step 4: Manage approvals

It’s important to keep track of your creative assets as they move through the various stages of development — from “In Production” to “Review” to “Completed.” View this information at a glance with Wrike’s custom dashboards so you can update clients instantly.

Give each team member a clear view of their current tasks, and connect each task to its relevant campaign to keep other stakeholders in the loop. 

Simplify your writing, editing, revising, and approving processes with Wrike’s content operations template.

<p>Ready to try this template in Wrike?</p>

Ready to try this template in Wrike?

Get started straight away with a free 14-day trial. 

Install in existing account
<p>Ready to try this template in Wrike?</p>

FAQ

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How to install this template in your account