Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
Santa Claus: one of the most well-known, eagerly anticipated, and incredibly successful entrepreneurs in history. Each year he oversees the production and distribution of toys to every single child on his Nice List — and with over 1.9 billion children on Earth, that's a lot of toys! He hasn't missed a year yet, but that's
The end of the quarter (and another year) means it's that time again: time to set new goals. Not just annual business goals, but also quarterly goals, monthly goals, and especially personal new year resolutions. One part of your mission when setting goals for your company, departments, or teams should be to share those established goals
You just became a project manager, or you've been in the field for a while but you're ready to learn more. These great project management infographics from sources all over the net provide interesting education for PMs and PM-wannabes. Check out all these infographics and learn something new about how to define a project. 1. Bust
Did you know: Nearly 13% of all full-time U.S. jobs are sales positions? (That's 1 in 8 jobs!) [Source: SkilledUp via The Brevet Group] Over one trillion dollars ($1,000,000,000) are spent annually on sales forces. [Source: Salesforce Training via The Brevet Group] With all this money and energy going into sales, it's no surprise that there has been
When was the last time you checked your email account? A few hours ago? Were you looking at your inbox right before you started reading this article? Stats from Business Insider reveal that over 1/3 of Americans check their email continuously throughout the day. According to AOL’s 2010 survey, 47% of people claim to be
Inspiration comes in many forms: stories from peers or elders, images of great feats of accomplishment, emotional videos, and quotes from leaders of today and years past. My preferred source is quotations. I save Word documents full of my favorites, bookmark quote sites after scrolling through them for hours, print them out for my wall,
In our LinkedIn Project Management 2.0 group (you can join us here!), we asked experienced project managers to divulge their #1 tip for newcomers to the field. Not surprisingly, these process fanatics shared a plethora of great tips to help newcomers succeed in this ever-changing area of work. Interested in what kind of advice they had
If you run a Google search for "Master's Degree in Project Management" you will get over 3 million results for schools across the US and around the world. Granted, those results are not solely listings for schools offering programs, but still — scary. If you try to narrow down your search results by going to a
What is MarTech? What is there to know about the industry? And why should you care? MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over
We regularly review major projects to extract valuable lessons and pass on the knowledge so that everyone can benefit. One failed project we recently took an interest in is Denver International Airport's luggage handling system. I was compelled to study this project because checking bags at the airport is still one of my biggest fears. My eye
If you've ever managed a virtual team member or an entire remote team before, you know how difficult it can be to keep everyone aligned. If you're about to manage a virtual team for the first time, there are a few major challenges you need to carefully consider before work begins: How to get your team
