Imagine this: You’re sitting in a meeting, discussing progress on a new campaign. The creative director, Julie, says she’s still waiting on final approval for the design budget. "Oh, finance approved that last week," you say. "Didn’t you see the email?" Then Mark, the Head of Product Marketing, announces, "I’ve just heard from Sales that they
Poor planning can doom your project before work even begins. Changing expectations, shrinking budgets, and frustrating miscommunications can derail even the simplest project—and make life stressful for everyone involved. A thorough project plan can prevent scope creep, overblown budgets, and missed goals. But actually sitting down and planning a project can be an overwhelming task. How
Marketing teams battle chaotic workflows, long review & approval processes, and poor cross-team communication, not to mention changing priorities and ever-growing workloads. Read our cautionary tales of killer marketing catastrophes, and learn how to avoid them yourself. Chapter 1: Bad process purgatory Vague requests, muddled processes, and confusing priorities kill Kate’s genius marketing campaign stone dead. Everything’s
Not everyone on your team has to be a certified PMP to reap the benefits of project management for marketing. Even an understanding of just a few basic project management principles and processes can help your team be better organized, more efficient, and enjoy improved results. In short, basic project management means you can achieve
Ever since the first smartphone hit the market, mobile devices have become an ubiquitous presence in our lives: entertaining us during idle moments, keeping us connected to our network of friends and family, and, more recently, serving as a valuable tool for work and productivity. In our recent mobile productivity survey, over 850 respondents shared how
Marketing teams have to be flexible in order to constantly adjust to new priorities, goals, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work naturally feels out of control. Project management doesn't need to mean restrictive processes, frustrating red tape, or creative death for your
"You don't belong here." "You're a fraud." "It's only a matter of time before everyone realizes." That is the voice of Impostor Syndrome. People with Impostor Syndrome often feel that their achievements aren't based on merit, but sheer luck. Thoughts like, "I have no idea what I'm doing," or, "The hiring manager made a mistake, I'm not qualified
"Where all think alike, no one thinks very much." — Walter Lippmann Collaboration and conflict are not opponents: they're partners. So let's banish the notion that high-performing teams are made up of smiling people who always get along. Teamwork should be messy, and being a good manager isn't about creating a fake-happy work environment where you're more
Catered meals, in-office massages, free afternoon yoga classes... Cushy employee perks are a famous part of startup culture, especially in the tech industry of Silicon Valley. If you're a founder looking to hire your first employees (or you're just curious about how other organizations create and sustain a unique company culture) check out the latest chatter
Distance is no longer a barrier to collaboration. Online collaboration tools make it possible for us to work with colleagues thousands of miles away. They enable us to be more mobile, accessing project information wherever and whenever the need arises. But the same problems that hamper collaboration in our physical workspaces have followed us online. Communications
The ability to garner support and guide both execs and your project team through change is a vital part of being a good leader and project manager — not to mention it’ll make your life easier when you’re no longer fighting flawed processes, tools, and mindsets to get things done. But it’s a tricky skill
!* Every year, leading tech research and advisory firm Gartner, Inc. highlights noteworthy "Cool Vendors” and publishes a series of reports on why these companies are innovative and unique. In the last year Wrike has released more than 30 new features including: @mentioning users, folders, and tasks; “My Team” and custom user groups; instant image previews; custom-branded email