How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
It’s well known that happy, engaged employees are more likely to provide outstanding customer service, leading to happier clients. But what keeps your employees happy and engaged: Intrinsic or extrinsic motivation? Read more to find out how to incentivize your employees to do amazing work.
